Google doesn't seem to realize that one of their most valuable assets is trust. And that trust has eroded a great deal in recent months.
It really is time to grow up. They have a product where they can't make money and can't fit it into their corporate direction. Good companies eventually cancel projects like this. Yes, we had a great product for free for a long time. Now it's time for someone else to fill the vacuum.
If you don't even understand that, that's why you can't be trusted.