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Microsoft Office renamed to “Microsoft 365 Copilot app”

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Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#151

Post by fuzzfactor »

passwordoops wrote: post #20

If there was no merger/takeover and you need to add "formerly" to the brand name, you should keep the original branding

Right, it's not a takeover, it's a "slip-under" without any adversarial corporate action except from inside Microsoft itself. As it becomes less relevant more effectively than an outside force calling the shots.

Another one where the users notice instantly, and also means a lot to enterprises but the Microsoft executives seem to be so insulated they don't even seem to be paying attention at all.

This is the kind of thing that Apple and Google have been taking to the bank more every time.

With all the brilliant engineers who are still there actually putting in good code, why can't that pipeline be maintained at least to the continued benefit of users, if not better than ever without some kind of Ballmerizing still getting in the way at this late date?

Looking at the fundamentals, if Microsoft itself can no longer afford to maintain separate Office and Copilot efforts, how is a less-well-funded enterprise supposed to be able to?

Instead of accepting the nonideal combination, maybe it's actually a sign that it's the right time to choose one or the other since that's the opposite direction Microsoft is going :\

At least on a per-machine basis. I don't really mind experimenting with Copilot but I don't want it at all on an established office machine.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#152

Post by drannex »

vivzkestrel wrote: post #131
nelox wrote: post #27

1975: Traf-O-Data renamed Microsoft. Traffic counting ditched. Visionary. 1985: MS-DOS released. Users typed everything. Peak convenience. 1995: Windows 95 launched. Clippy forced assistance. Users thrilled. 2012: Metro interface rolled out. Tiles everywhere. Intuitive design. 2014: Windows Azure renamed Microsoft Azure. “Windows” dropped. Bold move. 2020: Office 365 renamed Microsoft 365. Bing renamed Microsoft Bing…

2027: microsoft windows 12 renamed to Microsoft AI OS

They are definitely going to call the next Windows version "Windows Copilot" or just.... Microsoft Copilot, just to make everything more confusing.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#153

Post by tavavex »

BomberFish wrote: post #7

"The Microsoft 365 Copilot app (formerly Office)" has got to be the worst rebrand ever. This is gonna be up there with Twitter's rebrand as a case study 20 years down the line.

The worst rebrand yet. We'll probably be reminiscing about the current day once they follow it up with:

Word -> Copilot 365 text app

Excel -> Copilot 365 spreadsheet app

PowerPoint -> Copilot 365 presentation app

Outlook -> Copilot 365 mail app

Windows -> Copilot system

Xbox -> Copilot gaming device

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#154

Post by tavavex »

gosub100 wrote: post #64
adastra22 wrote: post #44

Earlier quoted context omitted.

Which max?

737 wasn't the best rebrand either. RIP

It wasn't bad because of the branding. If anything, the MAX name was kind of understandable since they ran out of hundreds they'd previously used to indicate variants and revisions.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#155

Post by tavavex »

mindcrash wrote: post #70
comrade1234 wrote: post #60

Earlier quoted context omitted.

Missed the renaming of Azure into... ensure? I can't remember the name even though I use it frequently and the azure links still work.

Azure Active Directory => Microsoft Entra ID (Formerly Azure Active Directory) https://www.microsoft.com/en-us/security/business/identity-a... And yes, the latter is the complete name as seen on the web page...

What's the point? Did someone in marketing just decide that "Active Directory" is too 90s and must be tossed out based on vibes? Entra ID sounds like something completely unrelated.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#157

Post by tavavex »

simianparrot wrote: post #116
ulrikrasmussen wrote: post #56

I genuinely thought this was a joke when I saw the headline, and I had to double check the domain name to verify that this wasn't a parody. Apart from being absolutely abysmal marketing, the front page alone is wildly inconsistent: * "Welcome to Microsoft 365 Copilot" * "The Microsoft 365 Copilot app (formerly Office) [...]" * "Microsoft 365 (formerly Microsoft Office 365) is a subscription service [...]" Which is it…

Microsoft might just be the first company run by an LLM. At least I couldn't tell the difference anymore. What an incredible joke.

"Run by an LLM" as in the LLM makes all these decisions, or as in people kneel at the altar of the sacred LLM, trying to come up with all these new ways of appeasing it? Because to me it feels like the latter, I don't think you could even finesse an LLM into coming up with this. This kind of an intentional, ideological, self-inflicted misstep feels like it could only be done by a human.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#158

Post by skygazer »

tavavex wrote: post #153
BomberFish wrote: post #7

"The Microsoft 365 Copilot app (formerly Office)" has got to be the worst rebrand ever. This is gonna be up there with Twitter's rebrand as a case study 20 years down the line.

The worst rebrand yet . We'll probably be reminiscing about the current day once they follow it up with: Word -> Copilot 365 text app Excel -> Copilot 365 spreadsheet app PowerPoint -> Copilot 365 presentation app Outlook -> Copilot 365 mail app Windows -> Copilot system Xbox -> Copilot gaming device

It's kinda like Microsoft became a private equity company and bought itself out.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#159

Post by butvacuum »

j-kent wrote: post #73
mindcrash wrote: post #71

Earlier quoted context omitted.

They include the "formerly..." to hilariously try to not confuse people (not joking). They did the same when they rebranded Azure Active Directory and moved it into the Entra family of security products. It's now fully called: Microsoft Entra ID (formerly Azure Active Directory)

I hope every publication uses Microsoft Copilot (formerly Office) for years, like they did for X (formerly Twitter).

rotting corpse, formerly microsoft.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#160

Post by _DeadFred_ »

DiskoHexyl wrote: post #108
poisonborz wrote: post #74

Earlier quoted context omitted.

CEOs mostly just set direction, the workforce remains the same (sans mass-layoffs).

I’d wager that mass layoffs only crystallize the essence of a company, removing everyone who isn’t willing to conform 100%, for better or worse. A giant machine sheds all that slows down its drive (to somewhere), even by thinking too much, and, at a certain size, it may actually be an advantage

You know how forums turned bad because people with good manners/communication skills can just go to a different discussion place so over time you consolidate with a toxic base of people with nowhere else to go?

Even if a company tries to get rid of the bad people, once you start doing random, the line must go up layoffs, the best people leave and then use their network within the company to poach the next down layers of good people. Current American 'layoff while spending the money on stock buybacks' is corporate suicide.

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