Earlier quoted context omitted.
as far as i can tell there are a million sodas that are extremely close to coca cola and coca cola is still doing just fine
Getting off topic, there's an interesting This American Life story about the Coca Cola formula, and why there are many extremely close formulas, but no exact replicas. [1] https://www.thisamericanlife.org/427/original-recipe
Protagonist gets to open the vault of secret formula after decades working their way to the top. Inside is a Coke label with the ingredients part unprinted.
It was always the brand.