But they will jump on whatever the next bandwagon is if it gives them a SEO/traffic/SERP advantage.
AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
151–160 of 172 posts
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#152Earlier quoted context omitted.
I have only a basic understanding of online advertising. Is that really how AMP ads work? If they are pre-rendered before the user clicks the link, when does the auction happen? Does it do a speculative auction when you load the search results page? It so, that is an incredibly unfair advantage for google. Or do you just mean that all possible ad creatives are server-side-rendered, so to speak, and kept ready in a go…
> In that case any ad could still trigger it‘s impression with a viewport listener, if that‘s what google needed them to do. With AMP, Google (and Microsoft and the other companies running AMP caches) can verify that the ad doesn't trigger an impression until viewed, which they need to do because they serve it themselves. https://developers.google.com/authorized-buyers/rtb/amp-ads > Does it do a speculative auction w…
That’s not how it works at all. As you can see with the link you included, things like client IP address is sent along with the bid request. This happens after a user opens an amp article, not before.
The one second delay is so that ads that aren’t sandboxed and loaded client side, won’t impact the reading experience. For ads that are loaded server side, they can ensure the quality is high enough that they can be displayed while content is rendering.
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#153Earlier quoted context omitted.
> In that case any ad could still trigger it‘s impression with a viewport listener, if that‘s what google needed them to do. With AMP, Google (and Microsoft and the other companies running AMP caches) can verify that the ad doesn't trigger an impression until viewed, which they need to do because they serve it themselves. https://developers.google.com/authorized-buyers/rtb/amp-ads > Does it do a speculative auction w…
That’s not how it works at all. As you can see with the link you included, things like client IP address is sent along with the bid request. This happens after a user opens an amp article, not before. The one second delay is so that ads that aren’t sandboxed and loaded client side, won’t impact the reading experience. For ads that are loaded server side, they can ensure the quality is high enough that they can be dis…
> The one second delay is so that ads that aren’t sandboxed and loaded client side, won’t impact the reading experience.
Where does it say that? The delay is from the ad spot not even being available to bid on until the user opens the article, some timeout to receive all the bids, and then some time to fetch the ad from the winner's ad server instead of returning the ad content immediately after the winner has been determined.
> For ads that are loaded server side, they can ensure the quality is high enough
For ads that are loaded server side, they can just validate against the spec to ensure that it is safe for the AMP cache to serve inside the article.
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#154Earlier quoted context omitted.
Seconded. As such, I’ve switched to Safari, DuckDuckGo, and Fastmail. But how does one escape their ubiquitous presence all over the web (Google analytics, ads)??? They’re like a creepy neighbor who keeps following you around.
Firefox and uBlock Origin is a convenient and effective first line of defense. My personal concern is the smartphone. Apple concerns me less than Google, but not by much. Android has the better potential for full, verifiable independence-from-the-Mothership (via LineageOS, GrapheneOS, F-Droid, ...) but it all feels early, amateurish, almost like an ambitious project that advances only when capable strangers volunteer…
> but it all feels early, amateurish, almost like an ambitious project that advances only when capable strangers volunteer their spare time
Because that's literally what those projects are.
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#155Earlier quoted context omitted.
Firefox and uBlock Origin is a convenient and effective first line of defense. My personal concern is the smartphone. Apple concerns me less than Google, but not by much. Android has the better potential for full, verifiable independence-from-the-Mothership (via LineageOS, GrapheneOS, F-Droid, ...) but it all feels early, amateurish, almost like an ambitious project that advances only when capable strangers volunteer…
> but it all feels early, amateurish, almost like an ambitious project that advances only when capable strangers volunteer their spare time Because that's literally what those projects are.
If only I had known that when I wrote my post, and used the opportunity to make a dry joke out of it by imitating someone who is guessing an answer they know to be true!
It's the end of the weekend and I want to go so deep I don't even know if I'm being sarcastic anymore.
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#156Earlier quoted context omitted.
I have only a basic understanding of online advertising. Is that really how AMP ads work? If they are pre-rendered before the user clicks the link, when does the auction happen? Does it do a speculative auction when you load the search results page? It so, that is an incredibly unfair advantage for google. Or do you just mean that all possible ad creatives are server-side-rendered, so to speak, and kept ready in a go…
> In that case any ad could still trigger it‘s impression with a viewport listener, if that‘s what google needed them to do. With AMP, Google (and Microsoft and the other companies running AMP caches) can verify that the ad doesn't trigger an impression until viewed, which they need to do because they serve it themselves. https://developers.google.com/authorized-buyers/rtb/amp-ads > Does it do a speculative auction w…
It seems unfair because the only party that could possibly run an auction before you click the link is google.
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#157Earlier quoted context omitted.
I was joking, but since we're here,... MAGNA? Edit, oo, I got it: MAANG. That way we can say, "Come on, MAANG!"
Well I don’t know if you intend the M to be Microsoft or Meta, but if you want to incorporate both: MAGNAM.
Or MAGMAN (can either be read as "the magnetic man", superhero origin story to be determined), and it is also the Swedish determined form of magma (so literally "the magma").
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#158Earlier quoted context omitted.
Seconded. As such, I’ve switched to Safari, DuckDuckGo, and Fastmail. But how does one escape their ubiquitous presence all over the web (Google analytics, ads)??? They’re like a creepy neighbor who keeps following you around.
Firefox and uBlock Origin is a convenient and effective first line of defense. My personal concern is the smartphone. Apple concerns me less than Google, but not by much. Android has the better potential for full, verifiable independence-from-the-Mothership (via LineageOS, GrapheneOS, F-Droid, ...) but it all feels early, amateurish, almost like an ambitious project that advances only when capable strangers volunteer…
See also GNU/Linux smartphones, Librem 5 and Pinephone.
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#159Earlier quoted context omitted.
Keep telling yourself this. AMP, FLoC, Portals, etc are all browser “innovations” too, are you glad those came around? So many of their features are purely to give Google more ad revenue and power over the internet. I’d be willing to bet that the main reason they fund so much non-ad innovation is to overwhelm any potential new-comers to the browser space and stifle competition (even Microsoft gave up). But too many d…
If someone says AMP is bad because there's some better project for accelerating mobile pages, I'm all ears. If they say it's bad because web pages are fast enough, I'd tend to favor "bias for action", but I could imagine being convinced by something like Dan Luu's parting shot ( https://danluu.com/web-bloat/ ) that a big new standard hurts other people trying to solve the underlying issue. If someone says it's bad be…
> If someone says AMP is bad because there's some better project for accelerating mobile pages, I'm all ears.
Re: AMP Has Irreparably Damaged Publishers’ Trust in Google-Led Initiatives
#160Earlier quoted context omitted.
Seconded. As such, I’ve switched to Safari, DuckDuckGo, and Fastmail. But how does one escape their ubiquitous presence all over the web (Google analytics, ads)??? They’re like a creepy neighbor who keeps following you around.
Firefox and uBlock Origin is a convenient and effective first line of defense. My personal concern is the smartphone. Apple concerns me less than Google, but not by much. Android has the better potential for full, verifiable independence-from-the-Mothership (via LineageOS, GrapheneOS, F-Droid, ...) but it all feels early, amateurish, almost like an ambitious project that advances only when capable strangers volunteer…
Filtering apps like blokada are a start, I would presume