People choose firefox over IE because firefox was better. People choose chrome over firefox and IE because chrome is better. Want to beat google? create better. Not negativity.
This. I think we've seen throughout societal history that if you want to affect change you have to do it through the path of least resistance for consumers; this means creating a better browser experience that people use not because they want to revolt, but because they gain utility from doing so.
For me, knowing that Firefox doesn't spy on me is an enormous advantage. I don't care about a tiny speed difference or reliability. All browsers are mostly equal when it comes to what I do with them. But the spying stuff, naaahh, that's completely different.
