I'm loving my FB short. What a terribly managed company. So frivolous with their cash, and immature overall
Facebook CPC – Don't Waste Your Money
141–150 of 172 posts
Re: Facebook CPC – Don't Waste Your Money
#142Try both, double down on what works. Why wouldn't you try fb ads? Many companies have success, see if you can be one.
Re: Facebook CPC – Don't Waste Your Money
#143I'm baffled that no one has realized a simple solution to the "click farms".
Simply exclude the countries that are known to be click farms from seeing your page at all.
On your page settings, you'll see a "Country Restrictions" section. http://i.imgur.com/snkv77Q.png
When your page is not visible to a certain area, Facebook will not serve ads to people in that country.
Bam?
Re: Facebook CPC – Don't Waste Your Money
#144The problem with the article is that the author draws a conclusion with far too little data, akin to signing up for NetFlix and saying it is a terrible service when the first movie doesn't buffer fast enough. I've spent mid six-figures on Facebook CPC ads over the last several years and can definitively say that they work very, very well - depending on your use case . Mine is not the OP's use case (though I've sold a…
You didn't read the article. The point of the article has little to do with the campaign performance and more to do with the forensics he/she did to show evidence most of the clicks are misclicks on android phones. If this is true it means even "successful" campaigns are paying this tax.
Re: Facebook CPC – Don't Waste Your Money
#145Earlier quoted context omitted.
Well, I used to scrape audiences from open groups in order to get extremely targeted segments. That works.
wait.. so you can feed a bunch of facebook user ids to the ad system, and only those users will see your ads?
Yes, but via API (or 3rd party using the API) only.
Re: Facebook CPC – Don't Waste Your Money
#146Earlier quoted context omitted.
Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.
Where can you find affiliate arbitragers like this? Totally get that he/she should be doing this, but how do you find the people doing this effectively? I'm all for paying when someone has figured this out, because the installs I get often make me want to give up trying. Thanks!
The installs you get from mobile affiliate are usually shit in terms of performance fwiw. The install flows are things like ads that say [get the app now] then link directly to a random app in the app store, so there is very little intent.
Re: Facebook CPC – Don't Waste Your Money
#147I'm baffled that no one has realized a simple solution to the "click farms". Simply exclude the countries that are known to be click farms from seeing your page at all. On your page settings, you'll see a "Country Restrictions" section. http://i.imgur.com/snkv77Q.png When your page is not visible to a certain area, Facebook will not serve ads to people in that country. Bam?
It takes 5 seconds to fix the problem.
http://sendgrowth.com/blog/simple-defense-facebook-click-far...
Re: Facebook CPC – Don't Waste Your Money
#148Earlier quoted context omitted.
Are you really getting $0.10 installs via Facebook Mobile ads? If so you're performing better than any FB ad account I've seen in the last 6 months (and I've seen a lot). Even gaming doesn't perform close to this well. If this is actually true you should be doing affiliate installs which routinely pay out $1 with no (or high) caps. You could literally make tens of thousands of dollars daily.
I think it is due to multiple factors, but mainly the small, targeted scale of the audience, the usefulness of the product to that audience, and our first mover advantage. For example, with less than 50 €, the ad has already been seen by around 15 % of the total audience. No matter how much we throw in, it's going to be going slower and slower from now on. But it is enough for us to get seeded among a few hundred med…
"I think it is due to multiple factors, but mainly the small, targeted scale of the audience,"
This is just good marketing advice for smaller businesses. Find as specific a niche as possible and market to that. Maybe the parent's product serves a very general audience which may make it harder to market.
Re: Facebook CPC – Don't Waste Your Money
#149Earlier quoted context omitted.
> What is the driver of false clicks on FB? Facebook's reputation as en effective advertiser is improved. As Deep Throat said during the Watergate scandal, "Follow the money."
I didn't get that. Elaborate?
They get to claim a certain percentage of the online advertising market. Online advertising has a self-referential aspect -- if you can produce convincing statistics, you will get more business, which will further increase your statistical standing, ad infinitum. The fact that a percentage of the traffic is bogus might be overlooked by some of the providers, and even some of the clients.
Re: Facebook CPC – Don't Waste Your Money
#150The problem with the article is that the author draws a conclusion with far too little data, akin to signing up for NetFlix and saying it is a terrible service when the first movie doesn't buffer fast enough. I've spent mid six-figures on Facebook CPC ads over the last several years and can definitively say that they work very, very well - depending on your use case . Mine is not the OP's use case (though I've sold a…
^^this.
With every platform you're going to have some issues with click fraud. Ideally you figure out how to make your campaign work despite these problems. You focus on quality conversions that make a dent in your business. I agree that it sucks to have to pay for this bad traffic. If you spend enough or get an account rep, I'm sure they'd take a look at the report you put together. Its comprehensive enough that other sources I've worked with would probably credit you some traffic.
In the past, I've had some spend returned due to this issue from FB but its been quite awhile since i've even requested it.
For most Saas companies, retargeting and search will work best as they are solving a very specific problem/need. Its difficult to find the users with intent that drives them to convert to a paying customer.