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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#141

Post by mschaecher »

yaur wrote: post #125
moocowduckquack wrote: post #73

Earlier quoted context omitted.

So given that, to see significant ROI you need to find genuine experts in how to use each form of media. So, even if it is technically possible to do well in a given media, if it is really hard to identify who is a genuine expert in that media due to it being new and full of snake-oil merchants, then you are likely to do better in a more established field.

There is already a bunch of startups around this problem. A friend of mine works at Adaptly which, among many others, let buyers who don't know social media advertising essentially outsource the expertise required to do so effectively. It's always seemed a bit like snake oil to me, but maybe its a real problem.

You're right it's a real problem.

There are literally hundreds of "startups" doing that for social media advertising. Hundreds for search. Hundreds for display, and not just regular display, but RTB(sarcasm)! There are tons of startups doing it for native ads. And don't forget video, seo & content marketing among others.

Add on to that, the partner/provider lists of "startups" that sit on top of one or many of those tools.

And let's not forget about the 1000s of agencies out there to roll it all up.

There are tons of snake oil salesman, and many good tools and people in that list. But as with pretty much any ecosystem, it's 80% crap, 10% meh, 10% bam.

And there is no one right answer. Just like no absolute answer to Python vs Ruby.

So whenever I see articles like, "facebook ads bad! look what they're doing!"

Change it to, "facebook ads bad! Look at all the things I'm doing wrong, but don't even know enough to know I'm doing wrong!"

Re: Facebook Fraud [video]

#142

Post by dclara »

igravious wrote: post #130
dclara wrote: post #93

Earlier quoted context omitted.

Soon more businesses will find that the Likes does not help their online marketing at all. This is a major SEO problem that most of the businesses are hunting for. Can we find some other ways to resolved it? http://bit.ly/LRSdkJ

Why should I click some random URL shortened link no matter how enticing you think the lead in is?

Good point. I thought the question leading the link means there is some possible solution for it. Another reason is that I don't want to have a long URL to block people from reading. This last one is for tracking on bitly.

I'll put the complete url in the future posts. Here it is: http://bingobo.info/blog/bingobo/how-bingobo-can-help-busine...

Re: Facebook Fraud [video]

#143

Post by mandlar »

tonydiv wrote: post #117
mullingitover wrote: post #21

I found a way to dramatically improve facebook. Around the beginning of the year I unfollowed every single friend and page, so my newsfeed is completely empty. Now when I want to know what my friends are up to, I go check out their pages, essentially going from a push feed to a pull. It gets me out of the empty crack addiction-esque cycle of going to the news feed and being disappointed/bored with the lives of my fri…

I have completely hidden my news feed. Since I consider FB only to be valuable as a utility, i.e. a means of communication or a repository of information such as where someone lives, the newsfeed is a complete waste of time and useless. My solution is to use custom CSS to hide the newsfeed, but keep everything else. As a result, I spent 1/10th the time on Facebook, and only use it when I need to get information from…

I really like this idea. I think I'll give it a go. Thanks for sharing it!

Re: Facebook Fraud [video]

#144

Post by unclebucknasty »

mschaecher wrote: post #54

As someone who has helped massively grow a handful of businesses with Facebook being a significant channel, part of me wants to say "Yep, FB advertising is bunk. Everyone stop!" But in reality I'd be saying that in a weak attempt to make my own Facebook advertising more effective. Lemme tl;dr this in three bullets: - It's far easier for non-sophisticated advertisers to waste money. - The ad platform is pretty technic…

This article (video) is pointing to fundamental flaws in FB's advertising offerings. I don't think that any amount of "social media marketing" expertise will compensate for the fact that a large proportion of the ad spend on those offerings may likely be wasted on what is effectively fraud. Even if you optimize for better performance, there will still be inordinate waste to fraud.

Beyond that, I think a lot of people have been jaded by the multitudes claiming that they can help businesses with social media. If you are stating that there is some fraction of 1% who do actually grasp some deep, esoteric knowledge required to succeed with Facebook campaigns (or with other channels like Google), then OK. But, I would think that to be a massive problem for Facebook, Google, etc. That is, the overwhelming majority of their customers (lacking the required knowledge) would eventually realize that the ROI just isn't there for them.

Perhaps that will yet happen with some of these channels. If so, perhaps FB will be among the first to implode, as there are many who don't find the same abysmal metrics with Google, et. al. as they do on FB. So, even from a relative perspective, it still seems that FB is deeply flawed.

Re: Facebook Fraud [video]

#145

Post by Loughla »

jokoon wrote: post #118

This makes me hate the web. I like the internet, but facebook infested so many websites with those widgets... If facebook keeps living, I'll say "meeeh". If it goes down, I'll say "GREAT. Now's the chance for reddit and twitter and G+ and others".

And just what makes you think that the facebook replacement won't do exactly what they're doing, or, rather, aren't currently doing exactly what facebook is doing?

Can you convince yourself that reddit isn't gamed by advertisers and companies in general? Can you convince yourself that twitter isn't as well? Can you convince yourself that G+ isn't gamed by one of the other eighteen people using it?

Couldn't help myself.

Re: Facebook Fraud [video]

#146

Post by thisiswrong »

jokoon wrote: post #118

This makes me hate the web. I like the internet, but facebook infested so many websites with those widgets... If facebook keeps living, I'll say "meeeh". If it goes down, I'll say "GREAT. Now's the chance for reddit and twitter and G+ and others".

> If it goes down, I'll say "GREAT. Now's the chance for reddit and twitter and G+ and others".

You cheer on centralized corporate systems that have business models based on censorship, vote manipulations, surveillance, arbitrary policy changes, and spam.

While you cheer them on, I will be saying now's the chance for democratic distributed blockchain based replacements for the Twitters, Gmails, and Facebooks. Think Bitmessage, Namecoin, Ethereum, NXT, Bitcloud...

http://www.reddit.com/r/Bitcoin/comments/1vd2r1/we_want_to_r...

Re: Facebook Fraud [video]

#147

Post by kevando »

Houshalter wrote: post #129
kevando wrote: post #103

Earlier quoted context omitted.

The trouble is this is 100% from the content creator's perspective. From the user perspective, this ends up working out quite well.

Not necessarily. If content from your friends and family and other pages you enjoy is regularly filtered out and replaced with paid "promoted" posts, it decreases the quality of the site.

And from there, you have the fallacy of this argument. This decreases the quality of your experience on Facebook. With the million other options and networks, why on earth would Facebook purposefully lower the quality of their product in order to make a few bucks with ads?

Re: Facebook Fraud [video]

#149

Post by kevando »

commandar wrote: post #121
kevando wrote: post #103

Earlier quoted context omitted.

The trouble is this is 100% from the content creator's perspective. From the user perspective, this ends up working out quite well.

From a user perspective, I like things because I want to see content. It annoys me to no end that I know I'm missing out on updates from sources I care about because Facebook selectively decides what to show me, and effectively holds my attention hostage.

This is the argument I find confusing...You ask Facebook to curate your news feed and then get upset when they curate it.

Re: Facebook Fraud [video]

#150

Post by phreeza »

taigeair wrote: post #139
bhartzer wrote: post #77

Earlier quoted context omitted.

And Facebook's valuation will disappear equally as fast.

But then again, there were many alternative search engines but not many alternative social networks.

huh? I do not understand what you are saying, care to explain?
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