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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

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Re: The buns in McDonald's Japan's burger photos are all slightly askew

#141

Post by hecanjog »

This isn't interesting.

Does it imply there is a cultural difference that would make this style more lucrative in Japan than other places? Does it suggest compositionally the alignment of asymmetric shapes in a regular form is more satisfying than a regular arrangement of identical forms? Does it imply that given an array of nearly identical choices it's important to add some noise visually to distinguish?

I'm a cynical person by nature but I'm seriously not understanding what makes this interesting.

We might as well discuss the effectiveness of simulated grime in the most recent Clorox advertising campaign?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#142

Post by msephton »

colpabar wrote: post #20

I don’t think this is a japanese thing. The way they are askew feels familiar; I have definitely seen food that looks weirdly “off” on other menus. It’s probably just a way to stand out, like how so many models have gaps between their two front teeth. You’re gonna remember the one that’s different.

Any other examples of burgers shown like this?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#143

Post by 1attice »

rapind wrote: post #76
bcrl wrote: post #71

Earlier quoted context omitted.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

Except they make you tap 2-3 times more than it takes to make your selections. That's business guys though, not the devs. Do you want to add one of [x]?... No. How about now, add one of [x]?... No. Do you want to round up your total to [n]?... No. Do you want to eat in, even though we'll still put it in a takeaway bag so this option is really just the equivalent of a close door button on an elevator in that it does n…

It's choice exhaustion, a common dark pattern. You get worn down and that makes you more likely to spend more than you need

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#144

Post by fracus »

ranger_danger wrote: post #112
jtbayly wrote: post #106

Earlier quoted context omitted.

I refuse to go to McDonalds anymore because they refuse to acknowledge you, won’t take your order, force you to use those stupid terminals.

I actively seek out such establishments because I'm an introvert and I don't want to talk to people. Japan is a paradise in this way... an extremely large number of restaurants do not require interacting with a human to place your order.

I'm the same, although I understand OP's sentiment to a degree. I also like no interaction with someone who is potentially or visibly sick and contagious. That is why I never stand in the service line at the grocery store. It's always self serve only.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#145

Post by axus »

ranger_danger wrote: post #112
jtbayly wrote: post #106

Earlier quoted context omitted.

I refuse to go to McDonalds anymore because they refuse to acknowledge you, won’t take your order, force you to use those stupid terminals.

I actively seek out such establishments because I'm an introvert and I don't want to talk to people. Japan is a paradise in this way... an extremely large number of restaurants do not require interacting with a human to place your order.

As a customer of McDonalds in both countries: the counter is much better in Japan, especially now.

I was always proud of the American stores having lots of nice napkins, sauces, etc for self-service but we lost that years ago.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#146

Post by fracus »

ranger_danger wrote: post #113
bcrl wrote: post #71

Earlier quoted context omitted.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

My experience with them to this day is still abysmal... often have to touch 2 or 3 times to get it to register and there is still a noticeable delay, as if I'm (probably so) interacting with a slow/bloated webpage. The mobile app is even worse for me with added latency and surprising(ly delayed) large content changes that affect what you're trying to click on.

They probably never wash them so there is this insulating layer of grease and grime on the screen that inhibits touch detection.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#149

Post by tenpies »

platinumrad wrote: post #46
squidsoup wrote: post #14

It's just burger wabi sabi.

You guys learn one term...

I was going to say feng shui, but the handful of times I've seen it brought up in the context of food plating the whole point was harmony and balance . . .

Having food askew is probably messing with the eater's qi.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#150

Post by [deleted] »

ahartmetz wrote: post #137
evanjrowley wrote: post #52

I like how it makes the burgers look more "laid back", like some cool sunglasses-wearing skater/surfer dude leaning back, or a pin-up model whose pose invites you in. Standing up straight is for the man and that's not how I want my burgers to be. https://en.wikipedia.org/wiki/The_Man

As we can see, it takes deliberate effort to look laid back ;)

[deleted]
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