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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

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Re: The buns in McDonald's Japan's burger photos are all slightly askew

#41

Post by bschwindHN »

Fwirt wrote: post #29
ZeWaka wrote: post #13

Earlier quoted context omitted.

https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e... > No Entrepreneur may make a ... representation where the quality, standard or any other particular relating to the > content of goods or services is portrayed to general consumers as being much better than that of the actual goods or services

To me the buns still look far too perfect and fluffy. I don't know if I've ever received a wrapped McDonald's hamburger that hasn't been smashed flat to some extent, with cracks in the bun. The ones that come in boxes fare a little better but they still look as if they've weathered some turbulence.

I'll admit to McDonald's Japan being a guilty pleasure of mine. Most things I get are pretty close to the picture. It's not perfect of course, but it's McDonald's, I'm not exactly expecting gourmet food and presentation. The fries kick ass though, I almost always get them hot and perfectly golden brown.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#42

Post by gandreani »

panny wrote: post #38

Why are Japanese burgers significantly cheaper than the ones in the US? A Big Mac is 500 yen, that's like $3. https://www.mcdonalds.co.jp/en/products/1210/ Big Macs haven't been that cheap since 2008 in the US.

I don't know about McD's exactly, but food in general is very cheap in Japan compared to the U.S.

Source: I watch a lot of behind the scenes restaurant videos on YouTube and I'm always shocked at the prices. Most dishes are cheaper than if I were to go to the grocery store and cook it myself...

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#43

Post by glhaynes »

squidsoup wrote: post #14

It's just burger wabi sabi.

This seems the most likely explanation to me.

It's just much more visually interesting than a page full of perfect burgers. Each one looks like a unique thing from the real world; they don't "look AI", as the kids say these days.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#45

Post by jnellis »

When I was in cooking school there was a brief lesson in photo presentation. For something like a burger you would skew from front to back, going upward to the top bun to show the layers better but it wasn't visually noticeable that it was skewed on the photo. This seems like the same thing except the ai has chosen the side view instead of the frontal view, thus making the skew very noticeable.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#47

Post by tbeseda »

I just want to note how fast this page is.

806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here.

Similar page for BK https://www.burgerking.co.jp/menu

31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss").

I am in Colorado. uBlock is on.

Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#48

Post by chuckadams »

panny wrote: post #38

Why are Japanese burgers significantly cheaper than the ones in the US? A Big Mac is 500 yen, that's like $3. https://www.mcdonalds.co.jp/en/products/1210/ Big Macs haven't been that cheap since 2008 in the US.

Three decades of deflation will do that. That ended a few years ago, but there's clearly lingering effects.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#49

Post by tpurves »

This is such a dastardly psychological trick. Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers so that I can make sure that it's buns are aligned properly....

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#50

Post by qwertyuiop_ »

john_strinlai wrote: post #7
Loughla wrote: post #5

Earlier quoted context omitted.

If that marketing works on anyone they need to be examined. McDonald's is the definition of machine repeatability. Except with pickles. They never get the pickles on the actual burger.

> Except with pickles. They never get the pickles on the actual burger there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles. i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently

Imagine ordering online late a night from a hotel room and the MCD missing my required condiment ketchup with the order.
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