Earlier quoted context omitted.
> We make plenty of stuff at scale Maybe this video of a rather famous YouTuber trying to manufacture something as simple as a grill scrubber with a US supply chain would help you understand how bad it is? https://youtu.be/3ZTGwcHQfLY
TL;DW: skip to 17m55s for the important bit [1] https://youtu.be/3ZTGwcHQfLY?t=1075
The device had a physical keyboard with a micocontroller that managed it and they ended up writing the code that ran on that micro as it was largely independent of the code we were writing, and easy for us to test. The first versions were not great, but they got better quickly.
As we talked amongst ourselves about why they were so emphatic about this, it became clear to us that they were taking a long term view of the importance of moving into the intellectual property side of things. Dustin points out that, in some areas, they are there.