All the ballyhoo about Amazon Transparency and UUID per item. This is a relatively well solved issue in other areas. Make become a seller a bit more difficult with some skin in the game ($2,500 deposit if you sell more than 15 items per year? In person identity verification?). Sellers used to meet with buyers agents (cost money and added identities). Caught selling garbage (product marked new actually used, totaly fa…
Amazon's active "solution" is customer service to address these problems. "Oh jeez, you ordered a GoPro and got a "YiGorProHD" knockoff. Here, we'll credit your Amazon account with a gift card or try to resend you the item again. Thanks so much for your patience, I'm so sorry for the error." Amazon doesn't give a shit about everything being sold on the marketplace. They aren't going to track down who put the rotten e…
This is in contrast to eBay, which has always done right by me when I've had a problem with something I've purchased.