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Pornhub wants to buy Tumblr

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Re: Pornhub wants to buy Tumblr

#141

Post by r3bl »

Consultant32452 wrote: post #114
DisruptiveDave wrote: post #91

Earlier quoted context omitted.

I always giggle at the concept that Reddit is anti-corporate, because they are the easiest people to advertise to if you do it correctly. Generally speaking, they already pre-assemble into groups that are very often themed by patronage to the Corporate Gods (marvel, GoT, video games, whatever), and it becomes their entire identity.

Yesterday Youtube switched me over to this model. On the home page now it primarily recommends subscribing to "topics" rather than individual channels. For example, I regularly look up recipes on Youtube, so it has suggested I subscribe to the "cooking" topic as opposed to Alton Brown, Tasty, etc. I have two "modes" though which I use Youtube. The first is searching for the answer to a specific question such as how t…

I found out recently that four of top six "channels" on YouTube (ranked by the number of subscribers), are actually topics: music, gaming, movies, and sports. https://socialblade.com/youtube/top/100/mostsubscribed

Re: Pornhub wants to buy Tumblr

#142

Post by JohnFen »

freewilly1040 wrote: post #129
JohnFen wrote: post #64

Earlier quoted context omitted.

If that's so ironclad, then how do porn video sites stay in business? Advertising is not the only way to generate revenue, and even if they want to go the advertising route, there are non-mainstream advertisers that may be interested.

Porn video sites stay in business by not competing with YouTube, accommodating content and advertisers that YouTube doesn't want. What kind of content are you or the grandparent commenter looking for this theoretical new site to host?

> What kind of content are you or the grandparent commenter looking for this theoretical new site to host?

I mentioned it in a different comment: I miss the content that YouTube used to have before they started punishing the stuff that advertisers objected to (through demonetization and refusal to recommend them).

Far too many YouTube channels now are clearly walking on eggshells and being very careful about what they say and do. It makes the videos less interesting and informative and more like traditional broadcast TV.

There are still channels that don't sweat demonetization at all, and those tend to be the only ones I watch anymore, but they're getting few and far between.

Re: Pornhub wants to buy Tumblr

#144

Post by 80386 »

partiallypro wrote: post #12

I think the only problem with this, is that there is still a solid 35% of the user base that doesn't want porn. So, there is a very fine line.

Didn't Tumblr lose about a third of its traffic after the porn ban?

And I don't think the site's culture veering off into Puritanism as it is now will be good for it in the long run. If there were a better site, I'd leave for it - but the only real alternative is Twitter, which combines all the worst aspects of LinkedIn, Instagram, and 4chan.

Who knows! Maybe anyone will use Dreamwidth ever. But I think Tumblr's lack of distinction between top-level posts and comments is a good feature - there were a few blogs, back when blogs were a thing, that I mostly read because they had a few good commenters. The problem is that it enables a lot of abuse, but stricter moderation and better features could prevent this - Tumblr wasn't designed for text at all, and it really shows.

(You could edit anyone else's post while reblogging it until relatively recently, when someone replaced a John Green post with a graphic monologue about liking dick and [so everyone assumed, at least] he complained.)

Re: Pornhub wants to buy Tumblr

#145

Post by Zircom »

ungzd wrote: post #105

Definition of "porn" is too much different for Pornhub and Tumblr. For former, it's kafkaesque-lovecraftian movies with Hollywood-level effects depicting impossible forms of multi-person sexual intercourse, for latter it's usually just photos of women with uncovered breasts. I can't remember seeing "real porn" on Tumblr.

My ex-girlfriend was a pretty active pornblogger on Tumblr(her own content and reblogging other stuff before it got shut down), believe me there was a pretty big porn community on there, although it's broken down into pretty specific niche categories(like DDLG, CNC, BDSM, etc), but within those niches there's lots of active content creators that are pretty well-known within their little Tumblr social circles.

warning possible triggering content ahead Example, this one guy ran a blog called "Rapebait Academy"(CNC fetish, Google if you're interested I'm not gonna get into that here) where he could post pictures and videos of him with the girls he would meet of Tumblr and what they got up to together(with their consent of course). And anyone who was involved in that little community on Tumblr knew the guy and who you were talking about if you mentioned his name, or at least his blog.

So there's definitely people interested in making content on the platform, people interested in consuming the content, and there's always gonna be people willing to pay out the nose for personalized niche specific content, which will be easy given how Tumblr is a directly creator-to-user platform.

Re: Pornhub wants to buy Tumblr

#146

Post by huffmsa »

pests wrote: post #132
no1youknowz wrote: post #21

If I were Pornhub, I'd really low-ball them. After all Verizon wrote down the purchase by 30%? [0] and I'm sure they just want rid by now. So between 10% - 50% is a good offer. On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates. These marketing affilia…

I'm actually confused why everyone in this thread is saying PornHub is full of illegal content. First, they have tons of verified accounts with revshare ala YouTube monetization at the same or better rates / view. Second, MindGeek owns all the tube sites and all the premium sites. Them and advertising networks like TrafficJunky are the equivalent Google Ads for the adult industry. The premium sites are heavily affili…

Most people don't know that MG owns most of the industry. They've done a really good job making sure no one looks behind the curtain.

Re: Pornhub wants to buy Tumblr

#147

Post by 80386 »

freewilly1040 wrote: post #34
stcredzero wrote: post #18

I remember one of my teachers in grade school speaking out against the Moral Majority and other pro-censorship types in the 80's. The quote she was up in arms about was something along the lines of how, "We must constrain the imaginations of our children." Today's problems have nothing to do with people reading, imagining, creating, and thinking. Problems in 2019 have to do with people engaging specifically in groupt…

The story of tumblr is really not about free speech suppression. They had a mix of explicit and non-explicit content, and had to choose one to decide what kind of advertisers to pursue. They chose non-explicit and it didn't work.

From the ads I got on Tumblr, it felt like one of the things they were trying to do was build the leftist millennial equivalent of Glenn Beck's email lists or whatever. I'm not sure how well that would mesh with a porn ban.

(I'm surprised there aren't any companies pursuing this! I thought Gab was going to, but it looks like they monetized with pro subscriptions [instead?].)

Re: Pornhub wants to buy Tumblr

#148

Post by Hamuko »

arcticbull wrote: post #127
Hamuko wrote: post #84

Earlier quoted context omitted.

Isn't Pornhub filled to the brim with illegal content as it is?

My understanding is that they and their subsidiaries actually own a lot of the content that you're probably thinking is "illegal" or "copyright infringing" [1] [1] https://en.wikipedia.org/wiki/MindGeek

I've seen a lot of like "boutique" porn videos on PornHub that seem to have come from small-ish porn sites. Don't really know if PornHub owns the rights to those. Also, I've also seen some foreign porn flicks there and I also had my doubts about those.

Re: Pornhub wants to buy Tumblr

#149

Post by huffmsa »

olivermarks wrote: post #30

pornhub is one of Mindgeek's properties. https://en.wikipedia.org/wiki/MindGeek I've never understood their business model - they seem to host endless illegally uploaded porn yet more and more porn seems to be being created. Not clear where the money is made ultimately. Mindgeek dominate the online porn world which gets huge traffic. https://www.pornhub.com/insights/2018-year-in-review Tumblr was historically another…

It's basic freemium. They own the tubes and the content producers. Give away a lot for free, offer premium stuff.

It's not illegally uploaded, MG owns most of the underlying copyright, and they do revenue share with others.

People pay.

Re: Pornhub wants to buy Tumblr

#150

Post by r3bl »

vinkelhake wrote: post #99
stcredzero wrote: post #66

Earlier quoted context omitted.

Is it worth it to compete with YouTube though? The issue with YouTube in recent years, is that it's been treating its content creators and viewers as "product" and the advertisers as the users. YouTube has been pandering to executives in media and their particular thought bubbles while throwing users and content creators under the bus. (Or doing things specifically to increase centralized control for the sake of pand…

YouTube is still very permissive about what content can be uploaded. What type of content can be monetized has changed. Advertisers don't want their brand associated with content they find questionable. They pulled their advertising or at least threatened to. This lead to the "Adpocalypse". A lot of creators argue that content is unfairly or incorrectly demonetized. That's an area where a competitor could improve. Th…

Ads are, I would assume, a minority of PornHub's income. There's also a premium feature (like YouTube Red), uploaders can set a price tag to view a specific video, receive tips, and link to external payment services in their bio.
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