Earlier quoted context omitted.
Well, companies should think twice before selling unlimited plans. Maybe set a really high cap that's enough to cover 90% of the users but unlimited means unlimited.
90% would likely be covered by a TB or 2. That would not work for marketing.
This is why I so strongly prefer services that don't bullshit me. Tell me what you're exactly selling, for how much[1]. If promise to livestream setting your marketing department on fire, I'll pay double.
[1] If it is free, I already know what it costs and am not interested, thanks.