Is it a good time and place to mention Tracker Control ?
Why is there a TikTok tracking pixel on UberEats what is this crap?
131–140 of 232 posts
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#132Earlier quoted context omitted.
Would you be willing to pay for the content you get for free from sites like YouTube, Reddit, and HackerNews?
Youtube at least puts a price on this: $12/mo. $18 for a family of 5.
And then you can't use the incognito mode when you don't want to mess up your recommendations.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#133Earlier quoted context omitted.
This is also why even Apple and Mozilla (companies with a vested interest in harming the ad ecosystem) are pushing for various privacy-preserving ad attribution technologies. Nobody objects to UberEats knowing that their Tiktok ads are working or not - they object to Tiktok cross-referencing the data from UberEats and everywhere else to build an interest profile on them.
That’s not really how it works though. Uber would never allow TikTok to take and sell Uber’s own data, that’s just bad business. Secondly the only data that TikTok would have access to in such a scenario would be whatever campaign data Uber send them in the conversion request, which again, is not licensed for reuse. All anyone cares about is knowing how many conversions occurred and which targeted “audience” those us…
> Uber would never allow TikTok to take and sell Uber’s own data, that’s just bad business. Secondly the only data that TikTok would have access to in such a scenario would be whatever campaign data Uber send them in the conversion request, which again, is not licensed for reuse.
Is this based on your knowledge or experience in the ad industry? Or just your intuition on how it should work? What I see in OP is UberEats loading a tracking pixel directly from TikTok servers, where the “pixel” is actually a full events.js analytics script that could send user data straight to TikTok.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#134As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.
Well I am ready for my hairs to stand up. What did the data faucet contain?
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#135Earlier quoted context omitted.
Youtube at least puts a price on this: $12/mo. $18 for a family of 5.
And then you can't use the incognito mode when you don't want to mess up your recommendations.
YouTube has a setting to pause watch/search history. I'm sure they still track these things being the scenes, but I've found that removing videos from watch history is enough to keep similar things off my feed.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#136As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.
> Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand.
I really don’t understand the goal with vague statements like this that can’t even provide even the slightest hint of specifics.
What specific data? Even a single example would make this anecdote useful. Instead it feels more like a brag. “I know something but I’m not telling” but in this case the commenter doesn’t claim to have worked at Facebook (just the industry in general) so I suspect it’s hearsay anyway.
> Pretty sure they were breaking all kinds of PII laws.
Given the way Facebook has been under the microscope and dragged in front of Congress, I’m going to assume that their corporate counsel was very careful to provide at least a best-effort attempt to comply with every law available at the time. It may not be popular, but I really doubt Facebook was violating laws for a decade straight as the largest player in the space.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#137Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#138Earlier quoted context omitted.
As a user I have the complete opposite objections: I do not see why I would have Uber run JavaScript on my machine just for them to know how well their campaigns are working, while I totally want advertisement that is highly targeted to me.
If they know how their campaigns are doing -> they can target better and earn more money and in turn give you more discounts. So it’s just good karma to let them run the tiny js script which does no more harm than 100 other services running on your machine, which you never used either.
Aside from how well targeting works (it doesn't), it's a bit presumptuous to assume resources on a user's machine are free for the taking, much less justifying it with an assumption about "unused" services running on that machine. At the same time, and I imagine this might be the vantage point you're speaking from, it wouldn't be the first time advertisers played fast and loose with user resources and activity.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#13938.9 kB of JavaScript is a very generous interpretation of ‘pixel’.
Interestingly, it only loads after you agree to third party cookies by clicking “Got it”. So I guess they at least respect that.
Re: Why is there a TikTok tracking pixel on UberEats what is this crap?
#140Earlier quoted context omitted.
This is it and is how the online advertising industry has worked for over 25 years. In its simplest form the pixel is used to attribute an ad view/click to a conversion event. At the beginning of the online ad industry that’s all it did, advertisers for the first time had the ability to directly, in real time, see the effectiveness of their ads. The economic value and GDP generated due to this innovation is immeasura…
This is also why even Apple and Mozilla (companies with a vested interest in harming the ad ecosystem) are pushing for various privacy-preserving ad attribution technologies. Nobody objects to UberEats knowing that their Tiktok ads are working or not - they object to Tiktok cross-referencing the data from UberEats and everywhere else to build an interest profile on them.
> This is also why even Apple and Mozilla (companies with a vested interest in harming the ad ecosystem) are pushing for various privacy-preserving ad attribution technologies.
Really? I thought Apple's newly-implemented ATT was exactly what made attribution impossible for things like app store purchases.