Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Google Joins Apple to Opt-out of Mobile Advertising IDs

thebigtech.substack.com

Post reply on HN
Print view View original

131–140 of 206 posts

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#131

Post by grahamburger »

nottorp wrote: post #102
shock-value wrote: post #89

Earlier quoted context omitted.

The things in your first paragraph are all useful, but not killer apps (IMO). Just nice conveniences. My prediction is that Pokemon Go will prove to be by far the biggest splash to have been made in the phone AR space, and in the larger scheme of gaming it so far hasn't been more than a long-since-passed fad. I'm pretty doubtful that even glasses-mounted AR will catch on among consumers in day-to-day life -- but ther…

> The things in your first paragraph are all useful, but not killer apps (IMO). Just nice conveniences. Agreed. A killer app is something you use daily. That said, I can't wait for the furniture testing app. That would be very useful.

Amazon app already has this built in, btw. Most furniture type items have a "view in your room" button that launches an AR viewer.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#132

Post by bun_at_work »

defaultname wrote: post #82
dannyw wrote: post #41

Earlier quoted context omitted.

It's not just substack. It's a plague that has infected regular journalism; they're just more cunning in disguising it. Think about all the "Sources say" articles you've read at 'respected publications' over the past few years. How many of them turned out to be true or collaborated?

"How many of them turned out to be true or collaborated?" The overwhelming majority have turned out to be true. So, what now? The faux equivalency "they're all the same" (usually pointing to a tiny, minuscule fraction of stories where something was errant) is exactly how we ended up with the rise of overtly fake news. In the same way we have normalized politicians who lie overtly and repeatedly by casting them all th…

Not all the news publications have the same ideals or strategies or tendency to bend the truth the same way, but all news (so far as I can tell) is impacted by the same negative incentive: advertising.

If your business model generates revenue through advertising, you are incentivized to attract attention, as we all know very well. News is no different; news publications are incentivized to write outrage-generating content to get you to look for ad revenue, whether it's CNN or Breitbart or ONN or Fox or NYT, it doesn't matter.

CNN isn't the same as Fox on this level, for sure, so it's not completely equivalent, but that's mostly because the ideology is different. But outrage on the left sells, outrage on the right sells. Those publications are different because the outrage they sell is targeted at different audiences.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#133

Post by spideymans »

swiley wrote: post #92
manigandham wrote: post #64

10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience. Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are. The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and att…

A lot of people forget that Facebook ends up on your iphone via dylibs included in almost every other app.

I have to imagine that at some point Apple will be targeting these frameworks as part of their privacy push.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#134

Post by vlovich123 »

NationalPark wrote: post #129
swiley wrote: post #122

Earlier quoted context omitted.

Sorry, I'm not sure what part of that wasn't clear. Facebook ships useful libraries to app developers as binaries and they use that to get code on everyone's phone in order to add to their data collection apparatus. I'm pretty sure they're not the only ones who do that either. It's a pretty effective method to get around app sandboxes.

Which libraries in particular report ad/identity telemetry to Facebook?

https://github.com/facebook/facebook-android-sdk/

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#135

Post by alexanderdmitri »

parthdesai wrote: post #115
alexanderdmitri wrote: post #86

Earlier quoted context omitted.

They pay well, are influential in several high-profile and widely-used projects and have lots of really interesting challenges to work on and solve at their scale.

> a good deal of people involved with the factory process and its engineering are having a hard time stomaching it So, at the end of the day, people are willing to look past privacy issues when it comes to walk the walk. It's easy to sit back and criticize something when you don't have anything to lose. You only really know if you actually care about an issue when you're willing to sacrifice for it. And clearly accor…

Of course, it's like many people in American health insurance are making a buck off a system that bankrupts the sick or maybe people who are worried about climate change but still work for a company that disproportionally exacerbates the issue because they have too many other personal priorities to account for. Also like these other issues, there's creeping normalcy and once the effects are apparent, it's very difficult (if not impossible) to rollback. This is more a systemic conversation in that individuals who find themselves having to choose between concrete, personal growth and more nebulous (often controversial) public good can't be expected to be accountable on both levels in many cases. I don't understand the argument that people raising ethical or even general concerns about their work/industry should quit and get replaced, and then point to their replacement as the reason the original concern was unfounded.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#136

Post by danaris »

amelius wrote: post #130
kornish wrote: post #105

Earlier quoted context omitted.

What do you mean? Ads show up as native content in Facebook, Instagram, etc.

Sorry, I was under the impression that the AppStore guidelines prohibit the use of ads.

Not even a little bit. There are vast numbers of free, ad-supported apps in the iOS App Store. This is accepted, intentional, and mostly fine (because it's nearly impossible for malicious in-app ads to either compromise your device, or exfiltrate data the app itself doesn't already have access to, due to iOS security & sandboxing).

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#137

Post by spideymans »

dougmwne wrote: post #27
faitswulff wrote: post #4

> However, if Mark Zuckerberg goes back on the drawing board to figure what went wrong, he’ll probably realize that data breaches and privacy awareness aren’t the causes of an impending downfall. > Instead, a lack of effort in developing their own operating system a decade ago might be Facebook’s biggest regret. And this has come back to bite them today. Crazy that it came to this.

Zuck is personally all in on capturing the VR and AR market and making it the next ubiquitous computing platform. They already have their own OS. One fifth of the company is working on VR and AR, 10,000 employees. They are pouring billions into it. Zuck likely understands that he missed the platform boat last time around and doesn't intend to miss the next one. https://www.theverge.com/2021/3/12/22326875/facebook-rea…

I cannot imagine that Facebook will be able to compete with whatever Apple has planned in the AR space. Every platform advantage that made the Apple Watch incredibly difficult to compete with will be so much more important with AR.

This is particularly evident when considering Apple's lead in silicon, which will allow Apple's AR products to be lighter, faster and longer lasting than their competitors. Apple's vertical integration means that there should be more AR "apps" and better software integration than any of their competitors. Apple's pro-privacy push means that consumers will be far more willing to strap Apple branded AR glasses to their face all day.

Facebook might be able to out-compete Apple in VR (silicon performance and efficiency is not as critical for VR), however VR likely will not have the same mainstream appeal that AR will have.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#138

Post by nottorp »

tailspin2019 wrote: post #116
nottorp wrote: post #40

Earlier quoted context omitted.

I don't think VR will ever take over the world. Too many people get motion sickness from it and I don't think it's only a matter of more pixels/fps. AR... maybe. My personal opinion is the needed electronics (and especially the battery tech) aren't small enough yet, if we're talking AR glasses. If we're talking AR on phones, where's the killer app? Pokemon go?

> I don't think VR will ever take over the world. Too many people get motion sickness from it I imagine similar things were send about planes in the early 1900s. "It's not natural!" But in all seriousness I think they'll solve this (motion sickness) one way or another.

I don't know, it seems much bearable to get airsick during a finite flight than to get a VR headset when you know that it will always get you sick.

Maybe I sound more sceptical than I am. The second they put out a VR system that doesn't make me sick (and isn't linked to Facebook) I'll be queueing for one. I'm just not sure when that will happen.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#139

Post by GeekyBear »

animex wrote: post #5

If they got Google to turn it off by default, it would be right, but how many users are going to do that or even know about this. The average citizen will continue to fund Facebook until they default it to off.

Exactly.

Apple has allowed users to reset their advertiser ID to a new random value as often as they liked since 2012, and has allowed users to go into the settings and turn off access to the advertiser ID (so that every app will see an advertiser ID of all zeroes) since 2018.

It wasn't until Apple made the Advertiser ID something that you actively had to opt into that the freakout began.

Post reply on HN