What a load of shit. I love the guy trying to infer Microsoft's ad profit centers by trying to read between the lines of marketing copy. Entertaining stuff. But let's not confuse this for grown up analysis. Microsoft releases their financials, like every publicly traded corporation. Bing search ads are a small part of revenu, about 5% of what Azure earns, and stable. Desktop ads are a vanishingly small line item. Mic…
> The only valid part if the article is that it's hard to believe that anyone really wants a voice assistant. I think voice assistance shines on mobile devices because of clumsy UI. Here's an elaborate example: When I finish a dentist appointment I negotiate a follow up with the receptionist after paying my bill. I can then dictate to siri to schedule the next appointment rather than clumsily typing it all in. A more…
I must be completely inept because I find saying "Hey Cortana, remind me to abc at xyz" right when something occurs to me a lot more convenient than opening my web-based calender and going through the rigmarole of setting up a reminder.