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Luxury hotels are being inundated with requests from self-described influencers

theatlantic.com

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Re: Luxury hotels are being inundated with requests from self-described influencers

#131

Post by mikec3010 »

CamTin wrote: post #5

I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding. For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.

With the right technique: video production, writing (so much this), and acting you absolutely could game this concept.

Re: Luxury hotels are being inundated with requests from self-described influencers

#132

Post by ryandrake »

newfoundglory wrote: post #4

Wow, 10% of unsolicited requests are worth looking at? That seems remarkably high.

The fact that they look at more than 0% virtually guarantees the flood of requests will continue.

If they really didnt want to be inundated with these requests, they only need to cease acting on all of them until the message gets out.

Re: Luxury hotels are being inundated with requests from self-described influencers

#133

Post by overcast »

megy wrote: post #121
overcast wrote: post #86

Earlier quoted context omitted.

I think you vastly underestimate "influencers". Just replace that term with advertisers, because that's exactly what it is. Everyone is looking for the new advertising paradigm? You're looking at it. People are ACTIVELY following these people, and enjoying it.

> I think you vastly underestimate "influencers". Just replace that term with advertisers I think you are wrong, they are more rock stars or sports celebrities.

I don't quite follow your point.

Re: Luxury hotels are being inundated with requests from self-described influencers

#134

Post by ryandrake »

cityhomesteader wrote: post #55
futurix wrote: post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

> I just want to know who the heck takes recommendations of 'influencers' seriously? Their fans? > Gullible teens with no money? Probably. But gullible teens with no money have parents who have money and gullible teens with no money grow up to become adults with money. Hence why advertisers want to get to them when they are young. It's well known that earlier you can influence people, the more influence you can have.…

The difference, of course, is that lebron James and Tom Hanks have some other talent that can explain their fame, and The Atlantic journalists also are influential because of some other thing they do (besides influencing). These Instagram people are influencers because... why? What underlying talent or past event launched them into their positions?

Re: Luxury hotels are being inundated with requests from self-described influencers

#136

Post by [deleted] »

overcast wrote: post #61
microdrum wrote: post #53

Earlier quoted context omitted.

"You can give me all the food you want, but if I don't think it's awesome, I'm not going to talk about it." That's cool but the old world where if the food isn't awesome the writer will say "THIS FOOD WAS BAD" was probably better.

Nope, provides no value except for spreading negativity. I don't have time for talking about everything I put in my mouth. I'm not a critic.

[deleted]

Re: Luxury hotels are being inundated with requests from self-described influencers

#137

Post by ciupicri »

megy wrote: post #112
nothrabannosir wrote: post #33

Earlier quoted context omitted.

I would create an Instagram account just to follow this guy.

Obviously you wouldn't or you would have done this already.

As if Instagram lets you search a pot bellied middle-aged bald white man travel blogger, especially without creating an account first.

Re: Luxury hotels are being inundated with requests from self-described influencers

#138

Post by ryandrake »

megy wrote: post #121
overcast wrote: post #86

Earlier quoted context omitted.

I think you vastly underestimate "influencers". Just replace that term with advertisers, because that's exactly what it is. Everyone is looking for the new advertising paradigm? You're looking at it. People are ACTIVELY following these people, and enjoying it.

> I think you vastly underestimate "influencers". Just replace that term with advertisers I think you are wrong, they are more rock stars or sports celebrities.

Both rock stars and sports stars have some underlying talent/reason that they have fans. What makes these “influencers” so influential? I think this is finally my “I’m getting too old” moment.

Re: Luxury hotels are being inundated with requests from self-described influencers

#139

Post by seattle_spring »

futurix wrote: post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

I mean... It happens within the software industry quite frequently. Look at Ryan Florence, the guy who thinks Github should remove "issues". He's revered like a god to some.

Re: Luxury hotels are being inundated with requests from self-described influencers

#140

Post by Analemma_ »

AndrewKemendo wrote: post #130
fredley wrote: post #73

Earlier quoted context omitted.

This is straight up Black Mirror (season 3, episode 1: Nosedive ) Obviously the whole point of that episode was to imagine Instagram in its darkest future, but it's scary how much of it is becoming real, and separately with the roll-out of social credit scores in China. Scary stuff. --- Hansen: So in terms of quality, you could use a punch up right there. Ideally, that's up votes from quality people. Lacie: Quality p…

I guess I don't get creeped out about this because this is what happens already in life - but it's implicit and unacknowledged instead of explicit and acknowledged. This same calculus happens at all levels: trying to be part of certain groups (Stanford graduate, YCombinator graduate etc...) , join certain clubs (Founders who have raised a Series A, Forbes 30 under 30), impress certain people (Investors, Board Members…

Exactly. At least Instagram has a visible number (your follower count) that is a decent proxy for what "level" you've reached. With "good old boys" networks it's totally opaque.
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