Earlier quoted context omitted.
Somebody has to pay for it in the end, so Facebook could simply say "agree to targeted advertising and use the site for free or do not agree and pay a monthly fee for the site".
Sign me up! The sad truth though is that the users who are most likely to pay to get rid of ads, are also the users that are most valuable to advertisers, because that's a signal they have more money to spend than the rest.
Facebook's ad targeting can be similarly disabled under https://www.facebook.com/ads/preferences/?entry_product=ad_s...