Earlier quoted context omitted.
I came to say "danger, danger" but for another reason. I think a whole generation of fitbit users are going to be horrified when their insurance premiums go up based on data that was purchased by insurers. If Apple watch starts making a health play, I don't see why it would be any different.
Apple has been aggressively branding as the company that does not need to sell your data because their margins on hardware allow them to. It might not always be the case but they can future-proof that claim by keeping that data on your device or protect it using differential privacy. What might happen if health plans become habitually based on tracking (which I expect will be the case) is that having an Apple watch (…
1. The extremely lucrative market of personal data
2. Their continued collection of such personal data