Advertise in ChatGPT • Hacker News Board

Re: Advertise in ChatGPT

#121

Post by paxys » Tue, Jul 21, 2026, 7:39 PM UTC

kamranjon wrote: post #9

Pretty bold move to release this at the peak of the Open Models vs Proprietary Models debate. Feels like a really easy decision when it's framed this way.

This isn’t relevant to that debate. A billion people use the ChatGPT app without paying a dime. They don’t care what score the model gets on a hundred technical benchmarks. They don’t care if the weights are open or closed. They are definitely not hosting anything on their own. They want to ask a question and get an answer. If OpenAI can monetize that audience with ads at the level of Google then who cares about Anthropic or Deepseek?

Re: Advertise in ChatGPT

#122

Post by Dangeranger » Tue, Jul 21, 2026, 7:39 PM UTC

zetanor wrote: post #99

I was significantly worried about ChatGPT accepting sponsorships—a necessity in the evolving landscape of AI services—but I've since come to understand that advertisements are not simply burdens, they're opportunities to connect with brands that can fulfill my needs. The strict demands that OpenAI makes of its advertisers underscores its ongoing commitment to serve its users first and foremost, reflecting the deeply…

[flagged]

Re: Advertise in ChatGPT

#123

Post by trilogic » Tue, Jul 21, 2026, 7:40 PM UTC

Even though is just a matter of time for most big tech to add ads, this one was quicker than I thought. It must be certainly very effective (the most effective selling feature ever existed in modern times). The timing was just right also to calm down investors. I guess will be a lot of manipulation happening, (can´t have it all). Verdict, Obligatory move. Expecting drifting from anthropic :)

Re: Advertise in ChatGPT

#124

Post by kraftman » Tue, Jul 21, 2026, 7:41 PM UTC

sssilver wrote: post #59

I always thought their top tier offering to their advertiser customers should be "Inconspicuously, over an extended amount of time, subtly respond to the user in a way that nudges them towards purchasing customer's goods and services, without ever directly mentioning anything. Slowly and surely sculpt the person who, through their own volition and thought process, buys what the advertiser needs them to." The ultimate…

Maybe by doing this people will worry about them doing what you're suggesting, while they still do it.

Re: Advertise in ChatGPT

#125

Post by kamranjon » Tue, Jul 21, 2026, 7:42 PM UTC

ihumanable wrote: post #49

arm32 wrote: post #5

I'm confused. This is (publicly stated) the last resort for OpenAI, right?

In case anyone is out-of-the-loop https://youtu.be/FVRHTWWEIz4?si=btZnQp0IEnmgrtWV&t=2388 "But I kind of think of ads as like a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services. But if we can find something that doesn't do that, I'd prefer that."

What I think is really incredible about this is that they are selling a ton of subscriptions, both personal and business subscriptions. So the fact that they are doing advertising on top of this suggests to me that they are in a deep deep hole, much deeper than he probably would have imagined when making this statement. If your revenue is 25 billion and you still need ads, your costs must be running you down at a pace you really didn't anticipate.

Re: Advertise in ChatGPT

#126

Post by freetinker » Tue, Jul 21, 2026, 7:43 PM UTC

And so begins the enshittification.

I hope my comment ages like unpasteurized milk on a hot summer day, but I’m afraid it will age like an sp3 hybridized allotrope of carbon.

Re: Advertise in ChatGPT

#127

Post by redhale » Tue, Jul 21, 2026, 7:44 PM UTC

This sucks and it makes me sad. The end of an era.

I really hope Anthropic doesn't follow, but I assume they will eventually because why wouldn't they? Google and Meta obviously will, with great enthusiasm.

Open models are the only hope, I guess.

Re: Advertise in ChatGPT

#128

Post by [deleted] » Tue, Jul 21, 2026, 7:44 PM UTC

oaxacaoaxaca wrote: post #109

zetanor wrote: post #99

I was significantly worried about ChatGPT accepting sponsorships—a necessity in the evolving landscape of AI services—but I've since come to understand that advertisements are not simply burdens, they're opportunities to connect with brands that can fulfill my needs. The strict demands that OpenAI makes of its advertisers underscores its ongoing commitment to serve its users first and foremost, reflecting the deeply…

chef's kiss. perfect comment lol

[deleted]

Re: Advertise in ChatGPT

#129

Post by karmasimida » Tue, Jul 21, 2026, 7:45 PM UTC

ChatGPT has replaced 90% of Google for me ... that is another 1T source of income for OpenAI

Re: Advertise in ChatGPT

#130

Post by smallmancontrov » Tue, Jul 21, 2026, 7:46 PM UTC

zetanor wrote: post #99

I was significantly worried about ChatGPT accepting sponsorships—a necessity in the evolving landscape of AI services—but I've since come to understand that advertisements are not simply burdens, they're opportunities to connect with brands that can fulfill my needs. The strict demands that OpenAI makes of its advertisers underscores its ongoing commitment to serve its users first and foremost, reflecting the deeply…

> The goals of the advertising business model do not always correspond to providing quality search to users.

- Sergey Brin and Lawrence Page, The Anatomy of a Large-Scale Hypertextual Web Search Engine, 1998