Chess is having its soccer moment now. Here is why: 1- The entry cost has fallen dramatically. Before at a minimum you'd need to afford a chess set and a couple of books. Now, all you need is a parents phone. This is similar to soccer, where the entry cost is any ball you can find. 2- its egalitarian. Your size, sex, height, and even age do not matter. This has always been true but now its more pronounced with apps b…
That was all true ten years ago too so I don’t think that’s it. What changed is the Queen’s Gambit got popular, then covid caused online gaming to become even more popular, and then there were some things that made chess popular recently like chess boxing with streamers on YouTube.
Lots of factors built the base that was able to turn the interest from Queen's Gambit into a lasting and growing phenomenon.