This looks like a decent deal looking deeper into it.
Things that weren't obvious on first pass:
(1) The VR specs are much higher than consumer level. I suspect this is what makes it reasonable to read text on it. The comparison headset is this: https://varjo.com/products/aero/ (They named it, but didn't google it)
(2) They said "VR Computer" but don't define the term. They mean that it's a full PC with a headset instead of a regular display. Oddly they don't include a mouse or keyboard.
My feedback for Simula one:
(0) The value proposition here is (a) the included equipment and (b) the software. They together have to justify the price at some level.
(1) You have to really push the point that this is a full computer, not another headset. I suggest you include a keyboard/mouse, and include it in the pictures with the headset (the pictures with just the headset, not the ones with the people). Perhaps a keyboard with a trackpad.
(2) Show that the headset is substantially higher-spec than the consumer ones. Show a comparison chart.
(3) Dump the AR coffee shop video. Show AR in a home office. Don't assume/require that your customers are that VR gun-ho.
(4) Show more than a bunch of shells in the VR screenshots. I can alt-tab as fast as I can move my head, with less work. If this is your underlying value proposition, it sucks. I'm sorry. If you have something more interesting, like a combined VR/app environment, then it can work.
(4.1) Is there some useful interactions between 3D visualization and high-quality small-text rendering? If you have good VR/3D developer stories, then this can work.
(5) Simula One - is it Ubuntu with a 3d window manager and custom rendering stack? Does it do anything else? Does it just make a (claustrophobic) shell of windows around the user in VR?
(5.1) Are there any integrations with anything? Like https://blog.jupyter.org/ipygany-jupyter-into-the-third-dime... ipygany?
(5.2) What do you expect people to do with it?
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