121–130 of 159 posts
Mot google projects die organically, with a short life span. No need to keep bashing AMP like this.
This particular AMP-bashing post just reminded me to go change mobile Safari's default search engine to DDG, which I'd been meaning to do so I stop being sent to terrible AMP pages, but kept forgetting to do because in the moment I'm always more interested in finding the info I want on a non-AMP page than fiddling with settings. So it was useful to me.
It either doesn't load or goes back to the previous page after a few seconds.
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What if your ecommerce is fronted by news or blog?
News shows up in the Top Stories carousel, not all blogs. If the news is so newsworthy the Top Stories carousel is the right space.
Just look at this example: http://i.imgur.com/84FvZmA.png Notice how the news carousel is completely unrelated, and the pages do not otherwise show up in the search.
Also notice the awesome bug in Google where "Nazi flag" returns "Flag of Germany".
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Personally I don't think the idea behind AMP is bad. But the implementation is dangerous as it artificially fragments the web. I guess fewer would oppose AMP if google made some machine verifiable guidelines for "light" webpages that would earn them this "icon". Linked from the "fat" page by some "link" meta tag.
>if google made some machine verifiable guidelines for "light" webpages that would earn them this "icon". Linked from the "fat" page by some "link" meta tag. That is exactly what AMP is; with the exception (a huge one, I know) that Google also then caches the page on their server and serves it from a google.com host.
Facebook, twitter, reddit, etc already utilize similar techniques on their mobile apps to make it so "web links" you click just keep you in the app.
But the web (as in, not bespoke mobile apps, but what you get in a general-purpose web browser) is supposed to be decentralized and resistant to any one entity owning the end-to-end experience.
I'm aware that any other entity (like Bing for instance) could do the same thing that Google does, and that the AMP standard isn't what's at fault here, but there should be no doubt as to Google's motives.
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Regardless of profit, if Google just made the AMP spec and didn't incentivize publishers to use it, well, no one would use it.
Not saying that's true, but if it is, wouldn't that mean AMP is not a desired product? I fully support a "faster page spec" that search engines incentivize, just like I support a ranking boost for using HTTPS. But AMP isn't that; AMP is incentivizing the payment of tribute data to Google under the veneer of a faster page spec, to steer the rhetoric more favorably for the company.
Well, kind of, in the same way that common-sense lightweight HTML/CSS/JS pages aren't a desired product for the people who make those decisions on publisher websites.
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Google's entire business model is tracking users as they use the internet in order to target ads. Every AMPed page is contributing work towards improving the effectiveness and appeal of Google's product (selling ads), by adding data to the targeting algorithms. If every piece of content on the internet is tracked -- through full UX hijack on Google's infrastructure -- that might be a trillion dollar holy grail.
I don't understand why this matters though? Google is tracking you. If you don't want to be data-mined, you shouldn't be using Google. If you are using Google, it means you don't mind being tracked. It means you are placing the convenience that Google provides above your concerns about what a faceless corporation can do with your data. If you don't mind being tracked, AMP is not a problem. I understand how you could…
But I also don’t want to end up basically deranked on Google by sites that have nothing to do with the result.
Just look at this example to see how AMP distorts the actual search ranking, by moving pages to #1 that have nothing to do with the topic, but happen to be on AMP: http://i.imgur.com/84FvZmA.png
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There is no direct source, but you can try it, or just look at the current implementation. Currently, Google serves AMP by serving all AMP search results from its own cache, which allows Google to add features such as the header bar, or the swiping between carousel elements. This doesn’t work if the pages are from different origins. EDIT: I found some sources: > contain a " rel="nofollow">https://cdn.ampproject.org/v…
> Q: Can I stop content from being cached? How different is this from common HTML caching done all over the web? And that's about using the Google AMP Cache, not about using AMP. And you still didn't provide a source about "having to use Google's CDN". Essentially: do AMP pages hosted on Cloudflare's cache do not get into Google Search carrousel?
Link here:
https://blog.branch.io/google-accelerated-mobile-pages-amp-a...
> Anyone can use a CDN to set up and run an AMP cache, but only content in Google’s cache (which Google has stated can be used without restriction and at no cost) is currently getting preferred search results treatment
But the whole point is kinda moot because AMP requires that your assets be "cacheable", which means google will come along and cache them, and the search results will use the google-cached version.
So sure, another CDN could cache your stuff, but nobody clicking through a google search result will ever hit it.
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News shows up in the Top Stories carousel, not all blogs. If the news is so newsworthy the Top Stories carousel is the right space.
Not correct. Just look at this example: http://i.imgur.com/84FvZmA.png Notice how the news carousel is completely unrelated, and the pages do not otherwise show up in the search. Also notice the awesome bug in Google where "Nazi flag" returns "Flag of Germany".
I'll report the flag bug.
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Not correct. Just look at this example: http://i.imgur.com/84FvZmA.png Notice how the news carousel is completely unrelated, and the pages do not otherwise show up in the search. Also notice the awesome bug in Google where "Nazi flag" returns "Flag of Germany".
Oh, certainly for English results showing news results for that query is very, very relevant given what is going on in the US with people waving actual nazi flags. You can see that if you e.g. search for a flag that isn't in the news (like danish flag) there is no news result. I'll report the flag bug.
Google always ends up putting news from a sailing event from last year in that carousel when I search stuff about my city. Especially awesome in Google News & Weather, where 90% of the news are from last year.
Google seems to just displays the top X search results that happen to be AMP, no matter how old they actually are.
That said, an antitrust complaint was filed with the EU anyway, so we can all just hope your employer is forced to end AMP sooner rather than later, and we can all replace it with a solution that doesn’t rely on any single group’s implementation.
