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Google AMP is bad for e-commerce

thirtybees.com

101–110 of 159 posts

Re: Google AMP is bad for e-commerce

#101
post #90

Earlier quoted context omitted.

Was talking about Google Search. Don't know about News. But the original article was about e-commerce.

What if your ecommerce is fronted by news or blog?

News shows up in the Top Stories carousel, not all blogs. If the news is so newsworthy the Top Stories carousel is the right space.

Re: Google AMP is bad for e-commerce

#102
post #57

Earlier quoted context omitted.

I think it's also about prefetching amp pages from Google search. You can't do that without the cdn. Sure google could modify chrome to allow this and not block it. but you'd be asking for even more technical blockers. And you'd have something that only works for a small portion of the web.

Sounds like the perfect use case for a nice standard CORSy web prefetch API that all browsers could implement. And this would work for at least as much of the web as is currently putting effort into AMP.

We are thinking about this. The problem is privacy. AMP can pre-render a page from publisher X without publisher X learning that this happened.

This is important for avoiding that you e.g. would suddenly see re-marketing ads for pages that you have never clicked.

Re: Google AMP is bad for e-commerce

#103
post #50
post #47

Earlier quoted context omitted.

>if google made some machine verifiable guidelines for "light" webpages that would earn them this "icon". Linked from the "fat" page by some "link" meta tag. That is exactly what AMP is; with the exception (a huge one, I know) that Google also then caches the page on their server and serves it from a google.com host.

For Google, the hijack is the prime feature; AMP is the PR vehicle that makes it swallow. AMP could have been done without the huge exception, but then Google couldn't profit from it.

>For Google, the hijack is the prime feature

what does google get out of it? The experience is better for users who like fast, lightweight pages, but as far as i can tell there's no tangible direct benefit to google when you load an AMP page. The only benefit to google is if their users like the experience and continue to use Google search so they can access AMP-cached pages. If users don't like AMP, google gets no benefit.

or am i missing something?

Re: Google AMP is bad for e-commerce

#104

Despite understanding and largely agreeing with the concerns against AMP Cache that get discussed any time an AMP article gets posted on HN, I cannot stress enough on how relieved I feel to see the lightning icon next to a mobile search result, especially on my now aging phone. Most content websites have become such a massive crapfest of ad-bloat, bad UX, huge page sizes and general usability hell that it's nigh impo…

You aren't addressing the issue people have with AMP though. There's no reason Google couldn't boost site rankings and provide the little logo to compliant sitea and still allow the sites to host under their own domain.

Re: Google AMP is bad for e-commerce

#105
post #45

Earlier quoted context omitted.

There's ways Google could fix this without AMP, such as factoring in total page weight when ranking mobile search results.

It's not as simple as total page weight - latency and server throughput are also important. AMP pages are likely served from a fast global cache with low latency from all over the world.

Are you saying that global latency is not measurable?

Re: Google AMP is bad for e-commerce

#106

Despite understanding and largely agreeing with the concerns against AMP Cache that get discussed any time an AMP article gets posted on HN, I cannot stress enough on how relieved I feel to see the lightning icon next to a mobile search result, especially on my now aging phone. Most content websites have become such a massive crapfest of ad-bloat, bad UX, huge page sizes and general usability hell that it's nigh impo…

Personally I don't think the idea behind AMP is bad. But the implementation is dangerous as it artificially fragments the web. I guess fewer would oppose AMP if google made some machine verifiable guidelines for "light" webpages that would earn them this "icon". Linked from the "fat" page by some "link" meta tag.

>if google made some machine verifiable guidelines for "light" webpages that would earn them this "icon".

If you get a score above 95 or (X) on google page speed insights that might be a metric that everyone can agree on.

Re: Google AMP is bad for e-commerce

#107
post #50

Earlier quoted context omitted.

For Google, the hijack is the prime feature; AMP is the PR vehicle that makes it swallow. AMP could have been done without the huge exception, but then Google couldn't profit from it.

> For Google , the hijack is the prime feature what does google get out of it? The experience is better for users who like fast, lightweight pages, but as far as i can tell there's no tangible direct benefit to google when you load an AMP page. The only benefit to google is if their users like the experience and continue to use Google search so they can access AMP-cached pages. If users don't like AMP, google gets no…

Google's entire business model is tracking users as they use the internet in order to target ads.

Every AMPed page is contributing work towards improving the effectiveness and appeal of Google's product (selling ads), by adding data to the targeting algorithms.

If every piece of content on the internet is tracked -- through full UX hijack on Google's infrastructure -- that might be a trillion dollar holy grail.

Re: Google AMP is bad for e-commerce

#108

Despite understanding and largely agreeing with the concerns against AMP Cache that get discussed any time an AMP article gets posted on HN, I cannot stress enough on how relieved I feel to see the lightning icon next to a mobile search result, especially on my now aging phone. Most content websites have become such a massive crapfest of ad-bloat, bad UX, huge page sizes and general usability hell that it's nigh impo…

Personally I don't think the idea behind AMP is bad. But the implementation is dangerous as it artificially fragments the web. I guess fewer would oppose AMP if google made some machine verifiable guidelines for "light" webpages that would earn them this "icon". Linked from the "fat" page by some "link" meta tag.

I can't for the life of me understand why the icon couldn't just be a link to the AMP version (or be located near the current cached link is), and the link would link to the normal page

Re: Google AMP is bad for e-commerce

#109
post #107

Earlier quoted context omitted.

> For Google , the hijack is the prime feature what does google get out of it? The experience is better for users who like fast, lightweight pages, but as far as i can tell there's no tangible direct benefit to google when you load an AMP page. The only benefit to google is if their users like the experience and continue to use Google search so they can access AMP-cached pages. If users don't like AMP, google gets no…

Google's entire business model is tracking users as they use the internet in order to target ads. Every AMPed page is contributing work towards improving the effectiveness and appeal of Google's product (selling ads), by adding data to the targeting algorithms. If every piece of content on the internet is tracked -- through full UX hijack on Google's infrastructure -- that might be a trillion dollar holy grail.

Fact is, Google would already have a complete profile on you for advertising purposes even without AMP. They offer more than enough services that track you that they don't really need AMP for tracking purposes.

Re: Google AMP is bad for e-commerce

#110

Earlier quoted context omitted.

Well, here's an interesting data point to dig through insofar as AMP performance is concerned: http://www.webpagetest.org/result/170816_7R_b596415003dabf34... Average Guardian article.

So 80% is js bloat? How does that optimizes for my experience?

But it's _their_ bloat.
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