Their groundbreaking research was improvements that were directly derivative of work shipped with a license that said all derivative works must be provided under the same free license they received the work with.
Your tone seems to suggest that some obligation exists that some obligation exists to do more than share the source to any improvements.
This obligation is wholly and totally imaginary. Its as if someone gave another party an entire farm and in the contract specified that he could eat some of the food that grew from it and that someone threw a fit when the first party walked up and made a sandwich.
Seeing as there is no sane and legal way to require anyone to pay for said patches the reasonable way to fund such an effort is to get the community to voluntarily fund such an effort with whatever platform is most useful preferably in advance.
It seems that they have instead chosen to rely on a mixture of manufactured drama, illegal threats, and general unpleasantness to keep their efforts from being well integrated with mainstream. While this remains so they can offer definable value.
In the long run I predict bankruptcy and irrelevance for a company that few care about now and none will care about later.