"...It does require a fairly dystopian strain of doublethink for a company to celebrate how hard and how constantly its employees must work to make a living, given that these companies are themselves setting the terms..." "setting the terms" is a bit over-the-top here. If I want to go from here to the airport, and you have a car, and I offer you twenty bucks, is that okay? Does it somehow become bad if we meet online…
Maybe your wife was enjoying work during her pregnancy and it was her choice. But then maybe the woman described in the article didn't have a choice - maybe she really needed money to pay for the hospital bill and all the other expenses that come with having a child.
In a wealthy, healthy society, women shouldn't be forced (directly or by 'choice") to work until they give birth in their cars. People shouldn't have to do 'gigs' for $5 either.
That's just the state of the economy that gives rise to these kinds of rackets.
The 'system' is not just the set of rules and regulations, but also the beliefs and convictions of the people - what they think is fair and 'normal'. For some people it's normal for 10-year olds to do hard physical labor, for others it's 'normal' to eat dogs. We've decided these things aren't 'normal'.
Seeing the world through the ruthless capitalist work-till-you-die, climb to the top lens is detrimental to the future of the world. We should figure out new ways of living in a society, using technology as a way to reduce injustice, rather than generate newer and newer versions of it in exchange for profit.