In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
EVs have a weight issue that fundamentally constrains their overall design. It is really a tough engineering problem to try to shave weight off of everything, because you are starting out with a 700kg battery replacing a 400kg engine + transmission, so you are ~300kg in the hole, and need to remove 300 kg from the rest of the car. That's why they do crazy stuff like use the battery as part of the structural frame, to…
Luce: First Electric Ferrari
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Re: Luce: First Electric Ferrari
#112Earlier quoted context omitted.
> the engine and the sound At some point you have to accept a technology transition. Otherwise you sound like someone arguing against motor cars because the real thrill of transportation was the horse’s clippity-clop.
You don't need to accept anything when it comes to a $400,000 sports car. Ferrari drivers put like 1600 miles a year on their car, it's not even transportation, it's a weekend toy. They can just buy other toys, like helicopter rides, or whatever other thing will come along that will give them the thrill they want.
Re: Luce: First Electric Ferrari
#113In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
EVs have a weight issue that fundamentally constrains their overall design. It is really a tough engineering problem to try to shave weight off of everything, because you are starting out with a 700kg battery replacing a 400kg engine + transmission, so you are ~300kg in the hole, and need to remove 300 kg from the rest of the car. That's why they do crazy stuff like use the battery as part of the structural frame, to…
On an electric sports car, where does the break lie between extra weight for a powerful battery and too much weight to make the car go vroom?
Side note: I wonder if, in 20 years, petrol cars will the preserve of the very rich and the very poor.
Re: Luce: First Electric Ferrari
#114Is there a market for a $400,000+ electric sports car? For me, the excitement of a Ferrari, Lamborghini, etc is the engine and the sound.
Re: Luce: First Electric Ferrari
#115I think I would be looking for that very real, confident and perfectly even vibration a Ferrari has at idle; the valve train song, an extra octave in the exhaust.
Re: Luce: First Electric Ferrari
#116In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
It certainly looks like an Apple device. Ive's aesthetic is Apple's aesthetic, so if you hire Ive, that is what you are going to get. I can see a car company who doesn't care about design stumbling into this outcome, but Ferrari doesn't seem like that kind of company. So the choice must have been intentional.
Re: Luce: First Electric Ferrari
#117Is there a market for a $400,000+ electric sports car? For me, the excitement of a Ferrari, Lamborghini, etc is the engine and the sound.
> the engine and the sound At some point you have to accept a technology transition. Otherwise you sound like someone arguing against motor cars because the real thrill of transportation was the horse’s clippity-clop.
Re: Luce: First Electric Ferrari
#118Earlier quoted context omitted.
EVs have a weight issue that fundamentally constrains their overall design. It is really a tough engineering problem to try to shave weight off of everything, because you are starting out with a 700kg battery replacing a 400kg engine + transmission, so you are ~300kg in the hole, and need to remove 300 kg from the rest of the car. That's why they do crazy stuff like use the battery as part of the structural frame, to…
I wonder what the speed/weight tradeoff is on a Ferrari though. Eg on a Bugatti they can put in a beast of an engine (heavy) because their buyers care only about power output and if it gets 8 miles to a gallon who cares. On an electric sports car, where does the break lie between extra weight for a powerful battery and too much weight to make the car go vroom? Side note: I wonder if, in 20 years, petrol cars will the…
Sure, except the very poor will be eco criminals (due to being unable to maintain their equipment to relevent emission standards/pay the associated offset fees) and will be selectively hounded and exploited by law enforcement.
Re: Luce: First Electric Ferrari
#119Re: Luce: First Electric Ferrari
#120Seems like the steering wheel comes in three colours: silver, rose gold, and space gray... This is the closest we've ever got to the Apple Car.