In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari esp…
All of that and still they come up with a 2300 kg compact two row SUV.
So, if you are going to be redesigning everything anyway to try to get rid of as much weight as possible, why not hire a designer known for sparse, minimalistic, clean design? It makes sense. It may not be what Ferrari buyers want, but you can't really blame Ferrari for giving it a try. We'll see how well it sells.