Earlier quoted context omitted.
"Einstein" references are always incredibly ironic considering how much of a socialist the guy was.
They apparently paid $20 million for the use of Einstein's image: https://www.bloomberg.com/news/articles/2024-03-27/salesforc...
"Albert Einstein is one of the founders of the Hebrew University of Jerusalem. To him, the university represented a combination of the commitment to his Jewish identity and his belief in the universal values of the pursuit of truth and respect for every human being."
No paywall link: https://archive.is/2024.03.27-141124/https://www.bloomberg.c...