>I also agree the lifetime pass was a bad business move.
As someone with a lifetime PlexPass, I also think it's a terrible move. I'm starting to regret signing up with a company that allows that sort of purchase. It underlies all of the problems I have with Plex.
Lifetime membership sounds great, but it changes the nature of my relationship with Plex. If I pay a subscription I'm a customer; I use their services but I pay more in a subscription than I cost them, everyone is happy with the arrangement. But while I'm coasting off of my $79 Lifetime Plex Pass that I bought years ago I'm not a customer, I don't represent a revenue stream, I represent a growing cost.
I've paid for them to provide a service, but I've also incentivized them to change the service in a way that I use it less, because me using the service costs them money. That dynamic explains the problems I have with Plex. It explains why they're seemingly incapable (unwilling) to fix long standing bugs, and it explains the development of features that their base doesn't want (because Live TV, rental, and gaming represent new markets with new potential subscribers)