Earlier quoted context omitted.
This is a false choice. There is no reason that safety would require commercial surveillance. Also, why did you put the word tracking in quotation marks?
They put it in quotes because no one is using these data to follow any individual’s life or movements. These days are all aggregated and/or anonymized before any detailed analysis.
And yes, the analytics do track vehicle identifiers aren't truly anonymous. Many of the services Onstar offers, for example, wouldn't be possible without taking via unique identifier. The same goes for any vehicle that offers 4G/5G, mobile apps, remote unlocking, etc.