Earlier quoted context omitted.
> They can't tell the difference between a great film and a terrible film - they walk away thinking "I enjoyed that". If I walk away and think "I enjoyed that" then by all measures that was a great film. A great film will please most of not all of its target audience. When a film is shown in Cannes the target audience is cinema enthusiasts who seek deeper meaning and interesting new ways to use the medium. When a new…
It's important to be intellectually stimulated. Feeling good is not enough. The same way drugs trigger pleasure in our brain but we can't accept a society where the majority is constantly high and a minority runs the show. The moment we give up on pushing people to challenge themselves is the moment our society declines. Moreover democracies require an educated populace in order to survive.
I think a lot about how the movies I work give breaks to people across all workforces. Those that are trying to solve humanities diseases who need a disconnect from the workload and those that do shift work away from their families both deserve to take some time off their life and be entertained by a ferry passenger trying to escape a sinking ship or a junior exec getting hit in the nuts by a goat.
When I did a sequel of a popular movie I went deep into the hashtags on instagram and found dozens of "we watched this on our first date and now we're married, can't wait to see the next." type stories. Not a bad value for a campy zombie flick.