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Luxury hotels are being inundated with requests from self-described influencers

theatlantic.com

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Re: Luxury hotels are being inundated with requests from self-described influencers

#111

My GF has 18000 followers and gas worked hard for her brand to be meaningful as an influencer. She isnt just posting a picture sitting next to the pool. As a result she gets a number of things comped at hotels and restaurants, sometimes without even asking.

[deleted]

Re: Luxury hotels are being inundated with requests from self-described influencers

#112

Earlier quoted context omitted.

Pot bellied middle-aged bald white man drives to his Motel 6 in his Ford Fiesta, crosses the street to a Waffle House, gorges himself on waffles and syrup, and returns to his hotel room to cry and wonder where it all went wrong? Sounds great.

I would create an Instagram account just to follow this guy.

Obviously you wouldn't or you would have done this already.

Re: Luxury hotels are being inundated with requests from self-described influencers

#114
post #7

Earlier quoted context omitted.

People want escapism. Something out of their ordinary lives. Like movies. As someone who is heavily involved in Instagram marketing, I don't see the value for anyone other than dreamers. Which is why my focus is niche, local, and accessible to everyone. In return I send a TON of real customers to places that I choose to promote.

Why do people trust your recommendations? I’m not saying you are untrustworthy. I don’t know you. But that is my point. Why do people trust “influencers”? I would feel like a tremendous fool even following a stranger’s account, much less going somewhere on their say-so.

You have to trust someone, either the company describing the product themselves, a rating website, or this person.

Re: Luxury hotels are being inundated with requests from self-described influencers

#116
post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

Ok, you are looking for a place to stay, who do you trust? The owners website, a booking website with a million properties? Or someone you know online, like their work, and recommend only a few places?

You have to trust someone.

Re: Luxury hotels are being inundated with requests from self-described influencers

#117

Earlier quoted context omitted.

Pot bellied middle-aged bald white man drives to his Motel 6 in his Ford Fiesta, crosses the street to a Waffle House, gorges himself on waffles and syrup, and returns to his hotel room to cry and wonder where it all went wrong? Sounds great.

Something pretty close to that already exists, and has been really successful: https://youtu.be/ELPKuKvo44k

Hahahahahahahaha

Re: Luxury hotels are being inundated with requests from self-described influencers

#118
post #74
post #52

In "the hitchhiker's guide to the galaxy" there is a story about a society that shipped out all its useless members (hairdressers and telephone sanitizers) off planet. If Douglas Adams was writing the book now he may have replaced sanitizers with influencers.

In "the hitchhiker's guide to the galaxy" there is a story about a society that shipped out all its useless members (hairdressers and telephone sanitizers) off planet. Stanford is doing that with their new Redwood City "campus", an office park five miles from the main campus. No professors. No students. No researchers. No labs. All administrators. "Stanford units that will have at least some employees at Stanford Red…

You could probably fire half of those people and no one would actually notice.

Re: Luxury hotels are being inundated with requests from self-described influencers

#119
post #25
post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

My thoughts exactly. It seems to me that the target market of these “influencers” is teens with little to no money that spend hours looking at these “influencers” exactly because these pictures are as close as they’re gonna get to that luxury lifestyle. People who can actually afford this will just go on holidays by themselves with no thoughts about the “influencers” whatsoever, also because by the time you can affor…

> People who can actually afford this will just go on holidays by themselves with no thoughts about the “influencers” whatsoever, also because by the time you can afford such lifestyles you widen up to the obvious commercial intents of these influencer “recommendations”, making their “review” purpose moot.

Isn't the idea to follow people who, for example, travel to cool places that you might not have considered?

Perhaps seeing one of those pictures pop up where influencer X spends a while in a Maldives resort might actually get you interested to go check it out yourself?

Re: Luxury hotels are being inundated with requests from self-described influencers

#120

My GF has 18000 followers and gas worked hard for her brand to be meaningful as an influencer. She isnt just posting a picture sitting next to the pool. As a result she gets a number of things comped at hotels and restaurants, sometimes without even asking.

> sometimes without even asking.

How do they know who she is then?

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