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Luxury hotels are being inundated with requests from self-described influencers

theatlantic.com

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Re: Luxury hotels are being inundated with requests from self-described influencers

#51

Post by im3w1l »

Hnrobert42 wrote: post #18
overcast wrote: post #7

Earlier quoted context omitted.

People want escapism. Something out of their ordinary lives. Like movies. As someone who is heavily involved in Instagram marketing, I don't see the value for anyone other than dreamers. Which is why my focus is niche, local, and accessible to everyone. In return I send a TON of real customers to places that I choose to promote.

Why do people trust your recommendations? I’m not saying you are untrustworthy. I don’t know you. But that is my point. Why do people trust “influencers”? I would feel like a tremendous fool even following a stranger’s account, much less going somewhere on their say-so.

Because you have a history of being trustworthy. I'd assume.

Re: Luxury hotels are being inundated with requests from self-described influencers

#52

Post by sorokod »

In "the hitchhiker's guide to the galaxy" there is a story about a society that shipped out all its useless members (hairdressers and telephone sanitizers) off planet. If Douglas Adams was writing the book now he may have replaced sanitizers with influencers.

Re: Luxury hotels are being inundated with requests from self-described influencers

#53

Post by microdrum »

overcast wrote: post #41
Hnrobert42 wrote: post #18

Earlier quoted context omitted.

Why do people trust your recommendations? I’m not saying you are untrustworthy. I don’t know you. But that is my point. Why do people trust “influencers”? I would feel like a tremendous fool even following a stranger’s account, much less going somewhere on their say-so.

I don't promote any food or drinks that I don't love myself. Even when working with restaurants, I make this clear. You can give me all the food you want, but if I don't think it's awesome, I'm not going to talk about it. So that removes any negative criticism, and it makes it greatly in their interest to serve good food. It's ONLY about the product. I'm completely anonymous, very few outside of the industry even kno…

"You can give me all the food you want, but if I don't think it's awesome, I'm not going to talk about it."

That's cool but the old world where if the food isn't awesome the writer will say "THIS FOOD WAS BAD" was probably better.

Re: Luxury hotels are being inundated with requests from self-described influencers

#55

Post by cityhomesteader »

futurix wrote: post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

> I just want to know who the heck takes recommendations of 'influencers' seriously?

Their fans?

> Gullible teens with no money?

Probably. But gullible teens with no money have parents who have money and gullible teens with no money grow up to become adults with money. Hence why advertisers want to get to them when they are young. It's well known that earlier you can influence people, the more influence you can have.

"Influencers" is a new word for an old concept - people/institutions with a following.

Lebron James is an influencer. The Atlantic ( and its journalists ) are influencers. Tom Hanks is an influencer. Why do you think advertisers spend so much money on them?

Re: Luxury hotels are being inundated with requests from self-described influencers

#56

Post by zebnyc »

futurix wrote: post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

If you take anyone's review to inform your decision you are being "influenced". I use a combination of amazon/ youtube/yelp/ tripadvisor etc reviews to figure out which brand to buy for anything / to how things work. These include anything from beard trimmer to cookware set to figure out which restaurant to eat at.

Re: Luxury hotels are being inundated with requests from self-described influencers

#57

Post by pmuk »

zebraflask wrote: post #40
nothrabannosir wrote: post #33

Earlier quoted context omitted.

I would create an Instagram account just to follow this guy.

Brilliant! I would, too.

My Dad is basically doing this in the UK: https://www.youtube.com/motorhomeman :)

Re: Luxury hotels are being inundated with requests from self-described influencers

#58

Post by cityhomesteader »

JetSpiegel wrote: post #47
mc32 wrote: post #3

Earlier quoted context omitted.

Or just a general idea of mooching off of someone for free for very little in return. Apparently, it’s a bit of a con with most influencers, but for a select few who actually do move the dial.

This is the entire advertising industry in a nutshell, and that funds Google.

> and that funds Google.

... and the atlantic and most newspapers, media companies and even this site. Welcome to the consumer economy where trying to "influence" consumers to consume is the name of the game.

Advertising is at the heart of everything in our society from technology to politics to news. We don't even realize it most of the time because it's all around us like air.

Re: Luxury hotels are being inundated with requests from self-described influencers

#59

Post by rhino369 »

futurix wrote: post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

Gullible teens with money, which is why their influence can be worth money.

Which is why this stuff works for premium mediocre products. Stuff that is more expensive, but still within the reach of the middle class.

But their followers cannot afford 1000 dollar a night hotels. So if I was a luxury hotel, I'd tell them to fuck off.

But if I was a cupcake shop, I'd let each of these influencers eat whatever they wanted for free.

Re: Luxury hotels are being inundated with requests from self-described influencers

#60

Post by swampthinker »

21 wrote: post #34

I've seen something which I think is even more interesting. Second tier influencers (100k followers) paying expensive hotels and private plane trips of first tier influences (1 mil followers), so that they can appear on their feeds, and gain new followers.

I'm sorry, completely off topic. I can't believe your username was available up until 2016, kinda jealous.
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