Earlier quoted context omitted.
You say you don't buy for lifestyle reasons but then go on to describe lifestyle reasons for your purchase: "animals that are loved like family" "helping [small farmers] make a living doing something that is good for everyone" "supporting people who aren't shitting on everyone's future." These are all lifestyle choices. You make your purchase not just because of the product but because of your identity, feelings, and…
> These are all lifestyle choices. You make your purchase not just because of the product but because of your identity, feelings, and values. I think it's the other way around. A product can have such good marketing that it gives the illusion of identity, feelings, and values - for example, fair trade coffee.
The purchase is still made at least partly because of the purchaser's identity, feelings, and values. It doesn't matter if the traits in question are all marketing or objective.