It's scary because the political machine (the "news" and media) probably gives off a signal that a deep neural network has learned. It might be that simple.
Our entire democracy could be exposed for the sham that it is. It doesn't matter what a candidate has done or says they're going to do, it only matters what media keeps saying about it 24/7.
I've seen this over and over. I'd tell someone about a particular congressmen's voting record and bills he's sponsored and they'll say "wow, that guy sounds too good to be true, I'd vote for him", then tell them it's Ron Paul's voting record and they'd say "That guys is crazy" and then repeat everything they've ever "heard" about him.
That's just one example, but voters only know candidates by the media's labels, not by their actions or platform.