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The New Airbnb

airbnb.com

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101–110 of 134 posts

Re: The New Airbnb

#101

Post by nilkn »

visakanv wrote: post #79
untog wrote: post #58

Earlier quoted context omitted.

Yeah, OK, why do we? I agree. It's silly. Does the rest of America agree? No. Given that this is part of AirBnb transforming to a consumer brand you'd think they'd pay more attention to what their target consumers think. They're a business, after all.

"Hey, let's rent a place. It costs reasonable, the people seem nice, it's going to be fun." "OMG, no, no we can't. The logo looks like a vagina."

"OMG, this service sucks so much, but I like their logo, so I'm going to pay for it!"

Nobody actually thinks this way, but I think it's been demonstrated countless times that people respond to branding.

I guess the takeaway is that just because it's possible to make something sound silly doesn't mean it doesn't have an impact.

Re: The New Airbnb

#103

Post by wuliwong »

rhizome wrote: post #73
untog wrote: post #34

For so long, people thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. I hope they didn't pay very much for this, it's nauseating.

The house-home pivot is pretty pedestrian, but nothing I've seen about the rebrand tells me it was anything but expensive.

Naming the logo is pretty pretentious. Though, it doesn't matter much, I have a feeling Bélo isn't going to become a household word.

Re: The New Airbnb

#104

Post by cnaut »

The ethos of the redesign is more important than the redesign itself. The new logo is more than airbnb's take on the hobo code. It is an attempt to move beyond being a commodity and into a brand people can aspire to.

Re: The New Airbnb

#105

Post by antr »

knowtheory wrote: post #22

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

It might look like a vagina, but Airbnb's "new" logo is a blatant copy of Automation Anywhere's logo https://www.automationanywhere.com/

Re: The New Airbnb

#106

Post by dragonwriter »

untog wrote: post #90
visakanv wrote: post #79

Earlier quoted context omitted.

"Hey, let's rent a place. It costs reasonable, the people seem nice, it's going to be fun." "OMG, no, no we can't. The logo looks like a vagina."

Why yes, you're right, that's exactly how brand perception works.

Actually, brand perception usually works in the reverse order of the uphtread description, where negative reaction to branding prevents consideration of the other qualities of the product rather than be considered as a factor of discussion after consideration of those qualities.

Re: The New Airbnb

#107

Post by jordanthoms »

zheshishei wrote: post #87
ssmoot wrote: post #47

I clicked on the link and saw the "Welcome Home" message with a lady sleeping in the background. A second or two later she moved and I realized I'm watching a short video of some lady sleeping. Which felt very creepy. I just thought that was noteworthy since that's not a feeling that comes up all that often clicking on a link for a business's home page. On the new logo: I think it's surprisingly nice. The video intro…

> I clicked on the link and saw the "Welcome Home" message with a lady sleeping in the background. A second or two later she moved and I realized I'm watching a short video of some lady sleeping. Which felt very creepy. could not reproduce.

It seems to cycle through different videos, I think this is the one they are talking about: https://a0.muscache.com/airbnb/static/Paris-P1-0.webm

Re: The New Airbnb

#108

Post by loganu »

antr wrote: post #105
knowtheory wrote: post #22

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

It might look like a vagina, but Airbnb's "new" logo is a blatant copy of Automation Anywhere's logo https://www.automationanywhere.com/

Except, the proportions make Automation's look like a clothespin, and AirBNB's like.... well, a vagina now that someone has pointed it out to me, but that definitely wasn't my first impression.

Re: The New Airbnb

#109

Post by plusbryan »

I absolutely love the new branding & fluid logo. This is one of those gigantic branding leaps that makes everything that came before look instantly outdated. Nice work.

Re: The New Airbnb

#110

Post by loganu »

jcrjcr wrote: post #93
collyw wrote: post #66

Earlier quoted context omitted.

Huh? I don't think it does, and I have watched my fair share of porn. Looks like an upside down love heart.

Is that what it's meant to be? Makes sense given their #belonganywhere

or maybe that's sexual. BeLongAnywhere?
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