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The New Airbnb

airbnb.com

71–80 of 134 posts

Re: The New Airbnb

#71
post #24

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

[deleted]

Sex sells, after all.

Re: The New Airbnb

#72
post #40

Earlier quoted context omitted.

If you were designing a logo, would you make one that looks like a penis?

Sure. What's wrong with vaginas? Why do we demonize parts of the body?

I think you might be projecting with the "demonizing," but it seems obvious that it would serve to limit your audience. You can look at an obvious extreme example for plenty of thought-experiments: do porn companies use sexualized iconography?

Re: The New Airbnb

#73
post #34

For so long, people thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. I hope they didn't pay very much for this, it's nauseating.

The house-home pivot is pretty pedestrian, but nothing I've seen about the rebrand tells me it was anything but expensive.

Re: The New Airbnb

#74

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

Why does everyone assume the innuendo is accidental?

Re: The New Airbnb

#76
post #13

Earlier quoted context omitted.

What is it about the company and idea which make it difficult for you to believe?

What the company is doing is essentially illegal. You can't rent out a living space without applying for rezoning, and then it still has to be with the approval of the city planning department of the city. You can't just let people turn their places into rentals. I live in a large city, and I would mostly agree that city planning in necessary in order to avoid problems with traffic, parking, and all the other problem…

I live in Singapore, where Airbnb will remain illegal for a long time. That said, is "that's illegal!"necessarily watertight proof that something isn't going to work? Could it be possible that people might like the idea of something enough that cultural attitudes change, and people demand different things, and laws shift and change to accomodate what people want?

Re: The New Airbnb

#77
post #74

Well, this should go down in the annals of logos which should have gotten some wider impressions before launching. Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.

Why does everyone assume the innuendo is accidental?

Agreed. After all, most of us came out of a vagina. There's all sorts of mother/belonging/home insinuations to be made.

Re: The New Airbnb

#78

The change is neat, giving more room to expand towards their bigger vision. But, what I don't understand is why the hell they moved the most important element in their site down to a secondary place ("the search").

To increase on-page metrics as a driver of "engagement?"

Re: The New Airbnb

#79
post #58

Earlier quoted context omitted.

Sure. What's wrong with vaginas? Why do we demonize parts of the body?

Yeah, OK, why do we? I agree. It's silly. Does the rest of America agree? No. Given that this is part of AirBnb transforming to a consumer brand you'd think they'd pay more attention to what their target consumers think. They're a business, after all.

"Hey, let's rent a place. It costs reasonable, the people seem nice, it's going to be fun."

"OMG, no, no we can't. The logo looks like a vagina."

Re: The New Airbnb

#80
I'm not sure I've ever met an opinion on a logo, name, or anything creative less than a month old that was worth a damn.

When faced with something new, the tendency is to focus on the superficial, the easy joke, and it's too easy to let other opinions steer your own; they're momentarily on equal footing, you see. But the work will last longer than this moment. Your own opinion will evolve. The crowd will move on to the next easy joke and hip-shot reaction.

That's why I like to avoid making more than cautious, small statements until I've had a while to reflect. This work looks nice to me. There's potential for great marketing in an individually customizable — but still distinctive (or distinguishable) — logomark.

Most of this commentary feels like the person in the code review who hasn't taken the time to digest the intent of the code, so they comment on formatting. Whitespace. Trees. Not the forest.

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