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The new VirginAmerica.com

static.virginamerica.com

101–110 of 161 posts

Re: The new VirginAmerica.com

#101

Would have been great, except for it suffers from the same problem the existing VA site suffers from. Almost every time I use the VA site, "something goes wrong". I just tried to book tickets for next week, got all the way to the end to pay, hit submit and "something went wrong". They just put a pretty front end on a broken booking system that breaks almost every time I use the site. The only thing I care about is th…

I've had this happen as well.

Re: The new VirginAmerica.com

#102

From a design perspective this is one of the most beautiful airline booking designs I've ever seen, but from a usability perspective it might just be the worst (save for maybe RyanAir). The cities being laid out in a grid looks nice but is ultimately far more difficult to understand then just looking at an alphabetical list in a dropdown. Auto-picking your departure city based on your current location is admittedly a…

Update: The above criticism was from trying it out on my laptop. Having now tested it on my phone I have to say the mobile experience is superb compared to most airline sites, though the ticket selection process is still a bit clunky (mostly that it doesn't fit in the width of an iPhone5 so you end up scrolling individual rows horizontally). Also, the lack of distinction between "Continue" and upgrading your seat is still irksome.

Other than that, great job and hopefully they take a closer look at how to take advantage of desktop screen real estate better before taking it out of beta.

Re: The new VirginAmerica.com

#104

This is super slick. Design wise it's ahead of its game, instead of another flat design website. I love how they put "life" into their brand with those avatars and make it fun in this all too boring process of buying tickets. To be honest, I would be jealous of how innovative Virgin is lately when I'm another airline. UX wise there are some things I would do differently. There are some rough edges but it's an iterati…

I can't stand the fonts. Why is it necessary to make the letters on a 120px font what feels like 1 pixel wide :( I can barely make out the characters at all.

Re: The new VirginAmerica.com

#105
post #37

The scrolljacking really makes for a terrible UI/UX. Designers: why is this something we're seeing more often? What is the main benefit?

It's a multi-page slideshow with vertical transitions, not a single scrollable page. Main benefit is that you can design in full pages, and you don't have to care about how it looks mid-page. Also, it makes animations and 'on page'-interactions possible. It actually works pretty well once (and if) you get used to it. I guess it could be a bit nauseating for people who have become one with the mouse wheel.

Re: The new VirginAmerica.com

#106
When I clicked that I wanted to go from Austin TX to Portland, OR it said "pack your plaid". This is just a poorly done rip-off of hipmonk's messaging. It's just going to confuse people who aren't familiar with silly internet-meme based stereotypes about whatever city it is they're choosing. It's just a bad idea. Portland's message should have said something about roses, or Mount hood, or even make reference to the fact that it rains a lot there, but not some fuzzy stereotype about how a certain age group tend to dress.

Re: The new VirginAmerica.com

#107
post #38
post #36

I really don't like this new UI. Instead of having a sorted drop down, now there's a bunch of boxes I have to look through to find the one I'm searching for. Takes a lot longer than it used to. Example: http://cl.ly/image/3D0f2u0Y300Y

I disagree. I prefer the new bigger box UI. It took a mere moment to understand everything is in alphabetical order, and scanning through them was much quicker than trying to pick from a dropdown list.

One advantage of a drop-down is that you can tab into the control and just start typing the city name.

With this mobile-first grid layout, there's no shortcut. You have to read each and every entry and then haul the cursor over to select one.

Re: The new VirginAmerica.com

#109

This is super slick. Design wise it's ahead of its game, instead of another flat design website. I love how they put "life" into their brand with those avatars and make it fun in this all too boring process of buying tickets. To be honest, I would be jealous of how innovative Virgin is lately when I'm another airline. UX wise there are some things I would do differently. There are some rough edges but it's an iterati…

I can't stand the fonts. Why is it necessary to make the letters on a 120px font what feels like 1 pixel wide :( I can barely make out the characters at all.

Could you upload an alternative mockup?

Re: The new VirginAmerica.com

#110
It's pretty but it's missing the one feature I love from the old site which is to quickly scrub through dates to figure out if there's a cheaper flight earlier or later than my planned date. My travel plans are usually somewhat flexible so I'm often willing to shift by a day or two to save $100.
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