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Yahoo Removes Registered Trademark (R) From Logo

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Re: Yahoo Removes Registered Trademark (R) From Logo

#101

Post by nroach »

nikcub wrote: post #22
gfodor wrote: post #9

and here is the opposite effect, the new windows 8 logo: http://i50.tinypic.com/15oidfb.jpg A clean, simple, elegant logo, completely ruined by the honking TM and (R) injected by the lawyers. The bizarre presence of two separate legalese-related sigils on a single logo makes it impossible to miss. Also makes it clear who is running the place.

Microsoft really don't need it. It would be very hard to argue in court that you released a product called 'Windows' without knowing that a similar product from Microsoft already exists, or that you didn't know that your Windows logo is the same or similar to what Microsoft produce. Microsoft really should just have a subscript in the EULA or splash screen with "Microsoft® and the Windows Logo ™ are registered tradem…

The trademark symbols can provide constructive notice of the registrant's ownership of the mark, and can be used to support enhanced damages for willful infringement which may not be available in the absence of marking.

Re: Yahoo Removes Registered Trademark (R) From Logo

#102

Post by nroach »

anigbrowl wrote: post #23
001sky wrote: post #13

Earlier quoted context omitted.

How does apple get away without this? Curious if anyone knows

Very small type at the bottom of their ads. Despite what people think, you are not required to stick a trademark sigil right next to your mark. I have been having this argument with people for nearly 20 years, and don't blame the lawyers so much as the managers who won't take the time and effort to actually think about what the lawyers are telling them.

Check out Ross-Whitney Corp. v. Smith Kline & French Labs, 207 F.2d 190, 99 USPQ 1 (1953). Might provide some support for your position if you have to argue with the lawyers ;)

Re: Yahoo Removes Registered Trademark (R) From Logo

#103

Post by OriginalSyn »

pwaring wrote: post #78
troymc wrote: post #28

Earlier quoted context omitted.

I think TM is what you put prior to the mark being approved as a registered trademark by the USPTO. (It's analogous to "US Patent Pending" but for trademarks.) So eventually there will be two (R) on that logo. Maybe Microsoft could make the whole logo out of (R) symbols. Then the ones inserted by the lawyers will fit in.

TM doesn't mean anything - a trademark is either registered (and therefore enforceable) or it isn't. You can slap it on pretty much anything you want, it doesn't mean that whatever it is attached to will become a registered trademark, or even that the owner has filed for registration.

I can't speak for the USA or anywhere else but in Canada TM means something. Common law trademarks do come with some rights to protect your brand, Registered trademarks come with more. It's been a long time since my IP Law class but I beleive TM allows protection against business in the same industry from using your trademark in such a way that it could be reasonably confused for yours.

Re: Yahoo Removes Registered Trademark (R) From Logo

#104

Post by jcromartie »

sharkweek wrote: post #46
zalew wrote: post #36

Earlier quoted context omitted.

those screenshots were enhanced with adobe(r) photoshop(tm) software.

you never "photoshop" a picture, right? -- I have to imagine there is an endless struggle between marketing and legal on these types of things

http://www.adobe.com/misc/trade.html#section-4

Re: Yahoo Removes Registered Trademark (R) From Logo

#105

Post by cgray4 »

mistercow wrote: post #39
evincarofautumn wrote: post #32

Earlier quoted context omitted.

Only if it’s possessive; apostrophes aren’t for plurals. They refer to their employees as Yahoo!s, which I guess is supposed to be pronounced with an alveolar click.

That's not strictly true. It is partially a matter of editorial style, and many standards have exceptions where apostrophes are used to form plurals. For example almost everyone agrees that single letters are pluralized with an apostrophe. It is somewhat less common to prescribe an apostrophe in the case of a number either. When this is not allowed, an exception is sometimes made for pluralizing the number zero so th…

It is fairly common to pluralize period-less abbreviations with apostrophes. The New York Times, for example, follows that standard. It is more common still for abbreviations with periods to take an apostrophe.

The New York Times doesn't do a great job of following that standard if indeed they try to. Searching for CDs gives me many more examples of "CDs" than "CD's" -- the only one I saw was a blog post, which is probably copy-edited less strictly than an article in the paper. Similarly, searching for ATMs gives "ATMs" and "A.T.M.'s", but not "ATM's". Others I found: both "GTOs" and "GTO's", "LCDs", "TVs", both "B&Bs" and "B&B's". The phrase "A's and B's", referring to grades, was always written with apostrophes, as was the phrase "P's and Q's".

One of the fun thing of doing these searches is that really old articles are mixed in with the results. Searching for LPs shows that it has been written "LPs" since at least 1955 and also yields this intriguing headline: "DIGITAL COMPACT DISKS - REPLACEMENT FOR LPs?" from 1983.

Re: Yahoo Removes Registered Trademark (R) From Logo

#106

Post by sp332 »

capkutay wrote: post #82

I judge a CEO by what he or she instagrams about the company and how the employees contribute their 2 cents to the company logo. Ok, excuse the sarcasm. But I don't see what this tells us about Yahoo! or Meyers performance as a CEO. I'd like to hear more about how she's managing Yahoo!, augmenting its products and services, and above all how that this performance translates to better earnings.

This is part of her continuing campaign to remove bureaucracy from the corporation. This is a dramatic, symbolic image.

Re: Yahoo Removes Registered Trademark (R) From Logo

#107

Post by peterwwillis »

jaylevitt wrote: post #100
chalst wrote: post #96

Earlier quoted context omitted.

There is no danger of these companies losing their trademark, anymore than Apple the iPhone maker is in danger of losing its trademark either because the term Apple is associated with other commercial products, e.g., Beatles records or because it is also a common word. The companies are worried about loss of "uniqueness" (aka. "trademark dilution"), which is a special form of protection that famous and unambiguous tr…

Then you'll be surprised to learn that these were once trademarks: - Aspirin - Escalator - Yo-yo - Zipper

Zipper was a trademark?! I need a kleenex, and maybe a band-aid, and a ziploc to put the waste in :-(

Re: Yahoo Removes Registered Trademark (R) From Logo

#108

Post by mistercow »

Camillo wrote: post #81
mistercow wrote: post #39

Earlier quoted context omitted.

That's not strictly true. It is partially a matter of editorial style, and many standards have exceptions where apostrophes are used to form plurals. For example almost everyone agrees that single letters are pluralized with an apostrophe. It is somewhat less common to prescribe an apostrophe in the case of a number either. When this is not allowed, an exception is sometimes made for pluralizing the number zero so th…

Why, what are the Yahoos going to do if I don't follow their "style guide"? Threaten me with their little ®? Not anymore, they won't.

No they won't threaten you. You'll just look, to the small number of people who are aware of the correct style, like you don't know what you're doing.

Re: Yahoo Removes Registered Trademark (R) From Logo

#109

Post by uses »

revelation wrote: post #3

Is there a reason this page is completely devoid of any interactivity? I wanted to view further pictures she might have shared, but clicking her name just brings up pointless statistics (number of photos and followers). Same deal with the comment section. It's like someone pulled a copy of the page and removed all the hyperlinks.

On instagram, you can't browse someone's photos unless you follow them. Otherwise, the only way to see a photo is if you have the URL. It's part of their privacy model.

Re: Yahoo Removes Registered Trademark (R) From Logo

#110

Post by duked »

Seriously, I'm tired of seeing her name in the press for no valuable reasons: no assigned parking, iphone for all employee, open space, now the (r) removed from the logo. Come on all of these changes are ok but not worth all the press.

Let me know when she actually change the group strategy or announces new products !

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