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Yahoo Removes Registered Trademark (R) From Logo

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Re: Yahoo Removes Registered Trademark (R) From Logo

#81

Post by Camillo »

mistercow wrote: post #39
evincarofautumn wrote: post #32

Earlier quoted context omitted.

Only if it’s possessive; apostrophes aren’t for plurals. They refer to their employees as Yahoo!s, which I guess is supposed to be pronounced with an alveolar click.

That's not strictly true. It is partially a matter of editorial style, and many standards have exceptions where apostrophes are used to form plurals. For example almost everyone agrees that single letters are pluralized with an apostrophe. It is somewhat less common to prescribe an apostrophe in the case of a number either. When this is not allowed, an exception is sometimes made for pluralizing the number zero so th…

Why, what are the Yahoos going to do if I don't follow their "style guide"? Threaten me with their little ®? Not anymore, they won't.

Re: Yahoo Removes Registered Trademark (R) From Logo

#82

Post by capkutay »

I judge a CEO by what he or she instagrams about the company and how the employees contribute their 2 cents to the company logo.

Ok, excuse the sarcasm. But I don't see what this tells us about Yahoo! or Meyers performance as a CEO. I'd like to hear more about how she's managing Yahoo!, augmenting its products and services, and above all how that this performance translates to better earnings.

Re: Yahoo Removes Registered Trademark (R) From Logo

#83

Post by 001sky »

mprovost wrote: post #80
Trezoid wrote: post #69

Earlier quoted context omitted.

IIRC there was actually some talk of Adobe legal stepping in to stop the use of the term "photoshop" for editing an image. For obvious reason it went no-where.

Here? http://www.adobe.com/misc/trade.html#section-4

Incorrect: The image was photoshopped.

Correct: The image was enhanced using Adobe® Photoshop® software.

Re: Yahoo Removes Registered Trademark (R) From Logo

#84

Post by DanBC »

Trezoid wrote: post #69
sharkweek wrote: post #46

Earlier quoted context omitted.

you never "photoshop" a picture, right? -- I have to imagine there is an endless struggle between marketing and legal on these types of things

IIRC there was actually some talk of Adobe legal stepping in to stop the use of the term "photoshop" for editing an image. For obvious reason it went no-where.

They have sent letters to people using "photoshop" as a verb, especially in a general context where it's not clear that Adobe Photoshop is the editing software.

Bic (pens) write to stop people using Bic instead of ballpoint. (Very successfully it seems, that's not a use I'm aware of.)

Hoover try to stop people using hoover as a verb too.

Google used to try to stop people using "google it" to mean "web search it".

They have to try to protect the mark, otherwise there's no point them having it.

Re: Yahoo Removes Registered Trademark (R) From Logo

#86

Post by DanBC »

pwaring wrote: post #78
troymc wrote: post #28

Earlier quoted context omitted.

I think TM is what you put prior to the mark being approved as a registered trademark by the USPTO. (It's analogous to "US Patent Pending" but for trademarks.) So eventually there will be two (R) on that logo. Maybe Microsoft could make the whole logo out of (R) symbols. Then the ones inserted by the lawyers will fit in.

TM doesn't mean anything - a trademark is either registered (and therefore enforceable) or it isn't. You can slap it on pretty much anything you want, it doesn't mean that whatever it is attached to will become a registered trademark, or even that the owner has filed for registration.

Why do people use it then? Specifically, why is it used in the original image?

They must think it does something? Or are people just following procedures?

Re: Yahoo Removes Registered Trademark (R) From Logo

#87

Post by polshaw »

DanBC wrote: post #84
Trezoid wrote: post #69

Earlier quoted context omitted.

IIRC there was actually some talk of Adobe legal stepping in to stop the use of the term "photoshop" for editing an image. For obvious reason it went no-where.

They have sent letters to people using "photoshop" as a verb, especially in a general context where it's not clear that Adobe Photoshop is the editing software. Bic (pens) write to stop people using Bic instead of ballpoint. (Very successfully it seems, that's not a use I'm aware of.) Hoover try to stop people using hoover as a verb too. Google used to try to stop people using "google it" to mean "web search it". The…

IIRC 'bic' is used primarily in France.

These companies trying to stop the use of their name seem crazy to me (unless they are 'complaining' just to get some more press). So much promotion.

Re: Yahoo Removes Registered Trademark (R) From Logo

#88

Post by Terretta »

joelrunyon wrote: post #76
gergles wrote: post #48

I find it completely hilarious that Marissa is not dogfooding. I know that someone else said this earlier in the thread, but why is this on Instagram and not flickr? Come on, at least use your own damn product. The correct answer to the objection of "but Instagram is better right now" is "I'm going to revitalize this product by using it for my own photos and commentary, even if it sucks right now." You don't want the…

I'm not sure how much competition they really are. Instagram is much more focused on sharing . Flickr is focused on storage . I'd argue a better competitor to flickr would be facebook's photo app.

Comment to picture ratio in the active community (defined as those who add photos to groups) seems far higher on Flickr than Instagram.

Re: Yahoo Removes Registered Trademark (R) From Logo

#89

Post by kmfrk »

gergles wrote: post #48

I find it completely hilarious that Marissa is not dogfooding. I know that someone else said this earlier in the thread, but why is this on Instagram and not flickr? Come on, at least use your own damn product. The correct answer to the objection of "but Instagram is better right now" is "I'm going to revitalize this product by using it for my own photos and commentary, even if it sucks right now." You don't want the…

It's also better PR to use Instagram than Flickr.

Re: Yahoo Removes Registered Trademark (R) From Logo

#90

Post by [deleted] »

001sky wrote: post #13
gfodor wrote: post #9

and here is the opposite effect, the new windows 8 logo: http://i50.tinypic.com/15oidfb.jpg A clean, simple, elegant logo, completely ruined by the honking TM and (R) injected by the lawyers. The bizarre presence of two separate legalese-related sigils on a single logo makes it impossible to miss. Also makes it clear who is running the place.

How does apple get away without this? Curious if anyone knows

[deleted]
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