101–110 of 191 posts
Earlier quoted context omitted.
Not having to sit sounds pretty amazing. Assuming it can match my monitor quality. I think of a headset as headphones for your eyes.
What do you look like to other people on the Zoom call? What are they seeing? If it is your avatar that is going to be a no go for most executives. They want to see your real face.
Ideas for product names: - Clear Vision - Reality Field - Apple Reality - Reality HD - eXtended Reality
If it is as described I think it is insane for Apple to launch this product. Comparing it to the state of the Apple Watch is pretty strange because if nothing else the Apple Watch was functional, self contained, worked, and was under $1,000. Even if it didn’t work you could put it on and ignore it. A VR/AR headset is nothing like that and at $3,000 is a significant investment for most everyone. But who knows. I haven…
> Gamers aren’t going to want to buy this thing unless you can plug it into a PC and have it function as a regular VR headset and the Meta Quest crowd isn’t going to shell out 3 grand. Maybe Apple has just worked out that they can't build a good VR headset at a level of quality that they are proud of for a sales price of less than £3k with today's technology? Apple probably isn't going to compete with the Meta Quest,…
If gaming isn’t the primary use case what is? Nothing in VR/AR I have seen beyond gaming has enough appeal or function to be worth it for more than a few hundred thousand people in a few different industries.
If it is as described I think it is insane for Apple to launch this product. Comparing it to the state of the Apple Watch is pretty strange because if nothing else the Apple Watch was functional, self contained, worked, and was under $1,000. Even if it didn’t work you could put it on and ignore it. A VR/AR headset is nothing like that and at $3,000 is a significant investment for most everyone. But who knows. I haven…
I could see major potential in the fitness space, paired with Apple Watch + Fitness+... I could see potential use cases in education (think surgery simulator etc...). I could see some developers using it as an alternative to their monitors. I think there are plenty of places outside of gaming where a device like this, done right (comfortable) could carve out a segment. Plenty of people pay thousands of dollars for an…
HoloLens is (soon to be was) a great AR device. Certainly useable and competent but it suffered from the same issue over and over: once the gee wiz demo was over, outside of a few very niche uses, people went back to using their laptops and smartphones. Because it’s easier to just pull out your smartphone, get whatever you need done, then put it back in your pocket. This rapid and random access is why people love sma…
That is, once a device is useful or otherwise desirable enough... Issues like awkwardness or microefficiencies fade.
I think the issue is that there's not enough to do in vr/ar. If we had a vr game of thrones, then everyone would be in vr watching it. If ar made some job much better, everyone doing that job would use one.
The modern platform paradigm means all the speculative, creative investment is on the platform itself. "Creators" make the content. Well... The prizes for creating "content" are mediocre.
A breakthrough filmmaker will have to make the VR's first blockbuster for the art... and so will their financiers. You can raise some money to make ar software, but the unicorn potential is slim compared to a platform play... the big bucks aren't available for such.
HoloLens is (soon to be was) a great AR device. Certainly useable and competent but it suffered from the same issue over and over: once the gee wiz demo was over, outside of a few very niche uses, people went back to using their laptops and smartphones. Because it’s easier to just pull out your smartphone, get whatever you need done, then put it back in your pocket. This rapid and random access is why people love sma…
Apple has come a long way from the time when not even the engineering team working on a product would know what it really was until Steve Jobs unveiled it on stage. Now everything gets leaked like at every other company. Did Apple even have a hundred executives in 2008?
The "Top 100" thing has been going on for some time. The first I heard about it was certainly when Steve Jobs returned. In fact I remember it struck me how "Jobsian" it was: to create in-the-circle and out-of-the-circle groups. Unsurprisingly this is when you started seeing political jockeying, coattail riding and all the other rather gross human behaviors I had not experienced at Apple up until then.
What do you make of the fact that this is also when the company went from nearly bankrupt to wildly successful?
Is making humans compete (within ethical boundaries that should be set by labor law etc of course) a great way to get the best out of them?
I'm interested what this will look like in 5 years. Apple's ecosystem is currently hostile to the largest market for A/VR so far, gamers. However if there is one company I would bet to pull a completely brand new market segment out of their ass it would be Apple. Should be exciting to watch.
The reason the Apple Watch took a few years to get traction is that: - Apple initially positioned it as a fashion accessory, which few people cared about - the public wanted it to be like a smartphone on your wrist, and were let down by the limited features Then Apple realized the value was in the health features. They started positioning it properly and people bought it more. All at the same time the tech improvemen…