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Snapchat’s product is booming

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Re: Snapchat’s product is booming

#101
My survey of 1 teenager, my 15 year old daughter, reveals that it is the preferred messaging platform for her friends and others at her school. Due to one of her activities she travels regularly along the east coast and a few times a year to other locations across the US. When she makes friends during the trips the preferred means to stay in touch from both parties is SnapChat. So I tend to believe the numbers being thrown about. She used to make some Tiktok videos and checked it regularly. She hasn't made a video in almost a year and unless something is shared with her never checks the app. This seems to be the trend among most of her friends. When I asked her why it was because everyone's parents are now on Tiktok.

Re: Snapchat’s product is booming

#102
post #47

As a user of Snapchat since high school (now 25), I’m noticing a resurgence in my friends using the platform. I never left because I never joined Instagram due to my distain for Facebook. Snap is a great app to keep in contact with “real” friends. I only have groups with true friends and only watch my friends’ stories.

My teenagers use Snapchat regularly, and Snap Maps seem to be the "killer app" for them. It allows them to see which of their friends are around when they travel or are out and about on the weekends.

Having this on Instagram would be awesome.

Instead of a feed of stories in an order being able to see thumbnails of stories over a map and clicking around the map would be far more engaging for me.

It would also help me alot as a digital nomad/traveller as it would very quickly let me know which friends are in which cities/countries, as opposed to just the same street as others have suggested.

Similarly if you want to know what XXX bar or street is like right now you could see public stories from there.

Just landed in a city? Browse the Instagram map to get an idea which streets are party to visit/avoid or see random pics of food and think fuck let's go there.

I wonder if this is possible via the API?

Re: Snapchat’s product is booming

#103
Snapchat is fun for stupid pics between friends that are meant to be ephemeral, and that’s why I like it. It’s the last social platform where my friends are creating the majority of their content posted as opposed to re-sharing something.

HOWEVER- their “discover” pane is full of the most repugnant, degenerate, or otherwise braindead bullshit I have ever seen in my life. If I could pay to turn it off permanently they could command a significant sum for me.

Re: Snapchat’s product is booming

#104
I'm in college. I see a lot of people doubting snap's popularity in this thread.

Literally everyone has snapchat and most people use it on a daily basis. I do think they provide the overall best group chat experience out of any app, you can just send text if you want, but also save funny pictures or video that people send. And only the good stuff gets saved, so you're usually not dealing with a bunch of clutter and random irrelevant content in the chat's history. The private stories are cool too, but I personally don't use them.

Re: Snapchat’s product is booming

#105
post #66

I wonder how many people here are aware of Snapchat's thriving underground OnlyFans-like ecosystem. I also wonder how much of that is driving Snap's user metrics. As far back as 2014, I remember there being a huge ecosystem of "premium" snaps (sometimes known as "prem(ium) girls"), whereby you would pay the account owner a one time or recurring fee for access to a "premium" snapchat account where the owner posts nude…

I still don't understand how onlyfans succeeds as a product when there is pornhub etc...someone explain this to me.

Re: Snapchat’s product is booming

#106

Earlier quoted context omitted.

I would guess that you could uncover this information in Snapchat's 10K filings. In fact, I found the answer to your question on the 4th page of their annual filing to shareholders[1]: > While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large popul…

> For example, there may be individuals who have unauthorized or multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior. Weird. If a person is not a bot, you'd expect that when they are making an nth account they are attempting to apply another use case for the service in their life. More time in app. I'd also expect there are fewer i…

> If a person is not a bot, you'd expect that when they are making an nth account they are attempting to apply another use case for the service in their life

No. In my experience, it's because they lost access to the older account for whatever reason. Accounts are cheap and ephemeral and forgot password flows are horrible.

Re: Snapchat’s product is booming

#107
post #38

I’m not up to speed on the social app market, but isn’t TikTok eating their lunch?

Best way to think about Snap is it's a replacement for normal conversation. Normal conversations are ephemeral. Snap follows that. You take a picture, you show your friends, and that's it. You say something, and that's it. You don't store it somewhere for later. That's it.

And once you realize Snap allows you to carry on with that ephemeral experience even when you aren't near, you realize why it does so well.

Re: Snapchat’s product is booming

#108
post #97

Lots of people showing their age in this thread. The discussion is essentially "I and my social group don't use Snapchat therefore their numbers are fake". If you go talk to people under 25 you will see a very different picture. Snapchat and TikTok are dominating the social media landscape.

Does TikTok really remain that popular with the younger generation? I know content creators use it, but I'd expect most kids would prefer to keep content private. Is it really that popular for regular kids?

Truthfully, whenever I open Instagram or TikTok it's almost entirely thirst-traps in my timeline. But maybe that's just how the algorithm has been trained for me.

Re: Snapchat’s product is booming

#109

Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.

42M. I use it. Easy way to chat with people, send quick pics, nothing serious. The ephemeral nature makes it much less of a hassle to communicate with people because that's what communication normally is: ephemeral. My brother and sister-in-law use it, and numerous friends. Easy way to keep up to date on what they are doing without the hassle of FB or IG. Basically, a self-container group of friends that can easily share without hassle.

Re: Snapchat’s product is booming

#110
post #87
post #66

I wonder how many people here are aware of Snapchat's thriving underground OnlyFans-like ecosystem. I also wonder how much of that is driving Snap's user metrics. As far back as 2014, I remember there being a huge ecosystem of "premium" snaps (sometimes known as "prem(ium) girls"), whereby you would pay the account owner a one time or recurring fee for access to a "premium" snapchat account where the owner posts nude…

> I don't use Snapchat much myself nowadays Yeah It just disspeared out my life. Pretty sure its for youngens now. But, I did see it moving in a weird direction before deleting my account

I tried to use their filters for Zoom / Teambuildings (yes, It's tacky, I know) but had to realize that their filter discovery just doesn't work on the MacOS (at least)
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