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Snapchat’s product is booming

bigtechnology.substack.com

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Re: Snapchat’s product is booming

#31

Post by jaywalk »

bradleyjg wrote: post #13

Millennials, the first generation to grow up with social media, loved broadcasting their lives. Gen Y was more ambivalent. Gen Z kind of hates it. Wait, what? I thought Gen Y was the placeholder name until Millennial stuck. greatest, lost, boomer, gen X, millennial, gen Z

There's a pretty wide gap between the "older Millennials" and the "younger Millennials" which I would assume is what they were trying to address by using "Gen Y" to refer to the younger ones. Although I've never heard that before.

Re: Snapchat’s product is booming

#32

Post by TremendousJudge »

multiplegeorges wrote: post #18
TremendousJudge wrote: post #2

Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.

The answer is in the article. Young people do. How old are you? No one I know uses it, but that makes sense to me. I'm internet-old now.

Right, I wasn't implying that I should be in the demographic or anything of the sort. I don't use TikTok either, none of my friends do, but I've heard it mentioned a zillion times (in the media, IRL conversations, etc) in the past year. Same with other big social platforms: reddit, youtube, discord, facebook, instagram, telegram, and so on. Snapchat? nada, I've heard nothing. So it comes as a surprise to me to hear that it's alive and growing, which prompted my question.

Re: Snapchat’s product is booming

#35

Post by admiral33 »

caleb-allen wrote: post #22
me_me_mu_mu wrote: post #15

I don't mean this to be mean, but do people really believe these active user counts at face value? I personally see these numbers and assume half are bots or controlled marketing accounts to boost viewers or spam comments. Just going off personal experience using these sort of apps.

I would guess that you could uncover this information in Snapchat's 10K filings. In fact, I found the answer to your question on the 4th page of their annual filing to shareholders[1]: > While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large popul…

> For example, there may be individuals who have unauthorized or multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior.

Weird. If a person is not a bot, you'd expect that when they are making an nth account they are attempting to apply another use case for the service in their life. More time in app.

I'd also expect there are fewer incentives for creating bots on snap versus other platforms. Its a messaging app, people only use it with people they know.

Re: Snapchat’s product is booming

#36

Post by mandeepj »

illwrks wrote: post #9

What I've noticed in the past two years... my daughters friends mother had it on her phone, her daughter showed my daughter the app when we were having lunch. They were trying on 'masks' and various filters. The kids get a real kick out of it, and taking pictures of the adults. My wife installed it on her phone, and likewise when we have met other families the kids have done the same. It's not used for any messaging…

I find Snapchat app to very complicated and cluttered. I guess it's just me.

FB has almost cloned Snap's features into Messenger and Insta. So, do you think - Snap's UX is still far better?

Re: Snapchat’s product is booming

#37

Post by willio58 »

As a user of Snapchat since high school (now 25), I’m noticing a resurgence in my friends using the platform. I never left because I never joined Instagram due to my distain for Facebook. Snap is a great app to keep in contact with “real” friends. I only have groups with true friends and only watch my friends’ stories.

Re: Snapchat’s product is booming

#39

Post by Bilal_io »

admiral33 wrote: post #35
caleb-allen wrote: post #22

Earlier quoted context omitted.

I would guess that you could uncover this information in Snapchat's 10K filings. In fact, I found the answer to your question on the 4th page of their annual filing to shareholders[1]: > While these metrics are determined based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our products are used across large popul…

> For example, there may be individuals who have unauthorized or multiple Snapchat accounts, even though we forbid that in our Terms of Service and implement measures to detect and suppress that behavior. Weird. If a person is not a bot, you'd expect that when they are making an nth account they are attempting to apply another use case for the service in their life. More time in app. I'd also expect there are fewer i…

Probably the quality of the content in the app goes down dramatically if you allow multiple accounts. But I can see a use case where people need to manage their business profile and their personal one, or a celebrity needing to have an unknown account for close people only. I am sure there are many more.
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