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U.S. users are leaving Facebook by the millions, Edison Research says

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Re: U.S. users are leaving Facebook by the millions, Edison Research says

#101
post #83
post #16

Earlier quoted context omitted.

What does your daughter use to connect with friends? Just curious.

> What does your daughter use to connect with friends? Steam and SMS, primarily. WhatsApp, too, but to a lesser degree. And, probably, something else that I'm not aware of.

Steam? Can you please elaborate, I am getting old I didn't even know steam had a social component. (except people leaving reviews, or posting to game forums about parts of the game)

Re: U.S. users are leaving Facebook by the millions, Edison Research says

#102

Note: personal opinion bellow It seems to me that the overall interest in Facebook is decreasing. The social network hasn't had any interesting feature added to it in the last couple of years. It's becoming boring and boring, so that's why I believe people are leaving. Still, Instagram and WhatsApp are running strong with barely no competition. We don't see any news about their user base decreasing and news channels…

maybe snapchat use case is so trivial and defined it doesn't need to change §

Re: U.S. users are leaving Facebook by the millions, Edison Research says

#103
post #70

It's amazing how its only acquisitions keeping Facebook alive besides Messenger.

Acquisitions which were developed and grown a great deal after becoming part of the company.

I am not denying that! It's just interesting how the core product is really taking a bad hit lately. I am curious to know where FB would be today without them.

Re: U.S. users are leaving Facebook by the millions, Edison Research says

#104
post #83

Earlier quoted context omitted.

> What does your daughter use to connect with friends? Steam and SMS, primarily. WhatsApp, too, but to a lesser degree. And, probably, something else that I'm not aware of.

Steam? Can you please elaborate, I am getting old I didn't even know steam had a social component. (except people leaving reviews, or posting to game forums about parts of the game)

Steam has a pretty robust messaging system including multi-user rooms and voice chat, etc. They're directly competing with Discord on that front now. There's groups and communities and other social components as well, though I'm not as familiar with those.

Re: U.S. users are leaving Facebook by the millions, Edison Research says

#106

I lost too many "friends" on Facebook: I knew these people for many years, but I was shocked what they posted - from stupid to incredible things, mostly politics and mostly far left. I started cutting all these people and I was left with less than 20 when I closed my account.

> mostly politics and mostly far left

You're upset that your friends have different political opinions than you? And you're blaming Facebook for this? Why?

Re: U.S. users are leaving Facebook by the millions, Edison Research says

#107
post #17

that sounds like a drop in the ocean that is fb's massive and growing userbase

You may be an older person, but for anyone with teens an interesting aspect is that they hardly use it. FB is turning into a "how to talk to grandma" network.

Isn't that what it's supposed to be? Facebook has the market of young people captured pretty broadly with Instagram. I doubt they would appeal so much to older people if they focused in appealing to younger people.

Re: U.S. users are leaving Facebook by the millions, Edison Research says

#108
post #45

> How the study was conducted: A total of 1,500 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 3rd through February 4th, 2019, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. The survey was offered in both Spanish and English. Data was weight…

I am always sad to see responses like this. Statistics is a very well-defined mathematical discipline, and any good research firm will use weighting techniques to adjust for demographic-based likelihood of response. The results they get from this are very accurate. If you have concerns about Edison's methodology or application of standard survey weighting then I think that could be a fruitful conversation. But implyi…

Having concerns about their methodology would imply that they've actually shared it. The closest they get is a hand-wavy answer to the discrepancies between Facebook's data and their own:

> We're saying, "Do you currently use Facebook?" Facebook is probably measuring it on, “Do you ever open the app, or do you ever use it on any level?”

That answer doesn't event make sense. Given that Edison have gone to the press to promote their report and this particular number, you'd expect them to have a good answer on the discrepancies. They should definitely know what the Facebook numbers represent, especially given Facebook publicly disclose their definition of an active user in SEC filings.

Re: U.S. users are leaving Facebook by the millions, Edison Research says

#109
It feels like Facebook now contains all of the negative parts of social media - complaining, arguing, chain posts, fake news, relatives, etc. While Instagram now has all the pleasant parts - pretty photos of families, vacations and food! So these days I find myself using Instagram regularly and Facebook almost never.

Having said that, I'll never leave Facebook until something else replaces it. It's the only place I have to keep in touch with a couple hundred people I would otherwise have no contact with. And it's still common for various groups of people I know to use it for event planning.

I also find myself having to share invites and news with people I know who are not on Facebook. They appreciate it, but I consider it a pain in the ass that they could easily resolve by getting a Facebook account again and just checking it once a week.

Re: U.S. users are leaving Facebook by the millions, Edison Research says

#110

Note: personal opinion bellow It seems to me that the overall interest in Facebook is decreasing. The social network hasn't had any interesting feature added to it in the last couple of years. It's becoming boring and boring, so that's why I believe people are leaving. Still, Instagram and WhatsApp are running strong with barely no competition. We don't see any news about their user base decreasing and news channels…

It's becoming boring and boring, so that's why I believe people are leaving. The problem with Facebook, is that either it's boring, or it's not boring, and in that case it's often far worse. Facebook latched onto the fact that outrage measures as "engagement" then other people latched onto that fact and started to use Facebook for their own outrage mongering purposes. Still, Instagram and WhatsApp are running strong…

So much this: outrage measures as "engagement"

And yes it affects Twitter as well.

It seems to me that it takes "energy" to get people to change. Change being one of how they think about something, how they respond to something, or what they spend their time on. As far as I can tell, there are three very well known and very well studied energy pools that can be amplified and then tapped, one is fear, one is anger, and one is reward.

With fear and anger, a process is set up to increase levels in the target, while simultaneously offering a solution vector (ie a change in behavior that will address the fear or anger). I am sure psyche majors can quote all sorts of work here on that aspect of things.

For web companies, if your revenue is derived by ads, and you can only get people to click on your ads if they are looking at your page, it seems using fear and anger to drive people to page after page would be the best strategy to maximize their exposure to ads.

"outrage measures as engagement" is a perfect summary of the effect. The feedback loops are horribly exploitative.

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