While I don't really 'care' about the logo of a programming language per se, this makes 'GO' look like a courier / delivery company to me, it also seems a little odd that both letters are the same case.
Go's New Brand
101–110 of 301 posts
Re: Go's New Brand
#102Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…
I totally agree. I only started playing with Go a few months ago and remember how amateurish the website and the mascot made it look. It gave the impression that it was a work in progress and research project instead of something that's been around for 8 years and used professionally.
> I only started playing with Go a few months ago and remember how amateurish the website and the mascot made it look.
If good, clean text which displays in any browser is amateurish … then I prefer amateurism to professionalism.
I really appreciate that the Go website (appears to be) good, clean HTML.
Re: Go's New Brand
#103The rebranding might make the language look sleeker and more enterprisey but it looks that they're rejecting their spirit of playfulness in order to appeal to the likes of Oracle clients and take away more Java mindshare.
Go's language design is fundamentally about rigidity and consistency -- and I'm not saying that's bad -- but it's pretty far from playful. I'd consider languages like JavaScript, Ruby, and Python to be playful languages by comparison.
If Python's considered playful, what does that make Perl?
Re: Go's New Brand
#104Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…
You realize that the gopher (and glenda before it) was created by professional illustrator and not programmers?
Re: Go's New Brand
#105Does not compute. Go is speed now and Rust is just, well rust ?
Re: Go's New Brand
#106Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…
> ... that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF.
Go is a programming language whose dominant demographic is nerds.
> ... can you imagine for a second that gopher on anything Apple?
Apple is a consumer oriented tech firm whose niche is high end goods.
> Reading the comments here makes it clear why most programmers should stay away from design.
You don't say.
Re: Go's New Brand
#107This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…
I'd agree here. It's like they tried to make the new branding as generic as they possibly could.
I liked the simple, basic site that Go has always used. It seems inevitable that they'll redo the site, to include megabytes of JavaScript for features that nobody wants, like hijacked scrolling. (The site[0] for the design agency they talk about loads about 3 MB. Almost none of it is images. The site loads all that to display approximately ten words.)
Also,
>The circular shape of the letters hints at the eyes of the Go gopher, creating a familiar shape and allowing the mark and the mascot to pair well together.
If by "pairing well together", you mean not going together in any way, then yes.
[0]: http://within.us/
Re: Go's New Brand
#108Is Go a programing language that lands you a job the fastest these days ?
Re: Go's New Brand
#109Whatever. Everyone hates new designs at first and then we get used to them. Go is cool and I think it could be a good thing that they're putting some work into making it look cool. It's good to have an awareness of your programming language among non-technical people and use branding to communicate qualities they can't pick up by actually using the language.
> they're putting some work into making it look cool
They might be trying to make it look cool, but what they have accomplished is to make it look corporate, which is pretty much diametrically opposite of cool.
Re: Go's New Brand
#110Earlier quoted context omitted.
Go's language design is fundamentally about rigidity and consistency -- and I'm not saying that's bad -- but it's pretty far from playful. I'd consider languages like JavaScript, Ruby, and Python to be playful languages by comparison.
If Python's considered playful, what does that make Perl?
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