Earlier quoted context omitted.
While it does read as a fanboy article, Gruber has criticized Apple at least a few times in the past. Here's one example, in particular. https://daringfireball.net/linked/2016/04/08/snell-3d-touch
Until he says Apple screwed up so bad that he recommends another company's product, he can only be called a shill.
I guess for an Android fan it's not a tough call to be cleared of the 'shill' label, because there's plenty of fucking up going on in that world that even the diehard fans have to admit to it.. If only Apple would do us Apple fans the favor of royally fucking up from time to time so that we can stop being accused of being shills.. But alas they never do.. What a pity..