Live data from Hacker News

How we fought bad ads in 2015

googleblog.blogspot.com

101–110 of 136 posts

Re: How we fought bad ads in 2015

#101
post #56

Earlier quoted context omitted.

Actually, yes, all ads are irrelevant to me. I have never purchased an item from an ad, and cut out ads form my life as much as possible. I run multiple layers of software to block advertising on all my devices, refuse to use services/apps that force one to use ads, and will leave a restaurant/airport lounge/other public area if they play content with advertising. I won't read print magazines because they have advert…

>And yet, somehow, I still manage to live a modern life of plenty. This lifestyle works for you precisely because the vast majority of the rest of the market does not live this way. Capitalist economies (where the consumers are individuals rather than one large buyer like the state) require products and services to get public awareness. The best way to achieve public awareness is through paid for mass communication.

Public awareness != spamming people with ads till their eyes bleed or manipulating people into buying things they don't need.

I'm pretty sure one could actually reduce your assertion to "capitalist economies require classes of products and services to get public awareness". I don't need to be constantly made aware of a particular brand of juice or a particular barber shop. It's enough I learn that there are things like "juices" and "barber shops". I'll find some when I need them.

Re: How we fought bad ads in 2015

#102

Earlier quoted context omitted.

While I don't doubt your analysis of yourself, you are an outlier.

I'm not an outlier, I'm just experienced in using the Internet. Something one gains with time. People do have similar patterns of thinking in the more familiar real world. Which area in the city you think is safer, and has more honest businesses - the clean one, with occasional company name banner, or that with every square meter of vertical surface taken by an ad?

It doesn't matter what I think; I'm also an outlier. ;)

If we extrapolated the view you're describing to the world at large, someone would have already noticed the general lack of correlation between advertising and revenue and the ad industry would be decades dead. As it stands the correlation is pretty solid and advertising is still profitable to be in and sought after by those who want to grow and shape their brand image.

http://www.theatlantic.com/business/archive/2011/08/why-good...

Re: How we fought bad ads in 2015

#103
post #92

Earlier quoted context omitted.

CNET and download used to be, sure. Maybe not so much anymore. I'm just saying official or not, if the checksum matches - it's not malicious. End of story. You're correct though in that just randomly picking mirrors is a bad idea. I seriously doubt your average person is utilizing checksums.

>I'm just saying official or not, if the checksum matches - it's not malicious. End of story. Well...it would take a particularly craft individual and far too much time, but spoofing a malicious MD5 checksum should be considered plausible. The chances of it being malicious, however, are drastically reduced to such a large degree as that it is safe to consider it negligible. (Note: I only make this claim about MD5 che…

Really? Downvotes for saying MD5 can't be trusted?Here is an article explaining why.

http://www.codeproject.com/Articles/11643/Exploiting-MD5-col...

Re: How we fought bad ads in 2015

#104
post #14

How I fought bad ads in 2016 (in order of impact on usability/performance): http://someonewhocares.org/hosts/ (transparent and no overhead, works on Android too!) https://www.eff.org/privacybadger https://github.com/gorhill/uBlock (a handful of websites will detect it - you can then switch to visual blocking for that domain to get around it, for FF: https://addons.mozilla.org/en-GB/firefox/addon/ublock-origin... ) ht…

Agreed, all ads are bad. And let's call the advertising business model what it is: a get rich quick scheme. Undercut the straight up competitors that charge for their product by fooling consumers into thinking you're offering what the other guy is offering, but for free. Come on, who could turn down that? Or make something "valuable" that no one is willing to pay for (WTF?), so again make it appear free. Only the tru…

> all ads are bad

You realize you are a hypocrite for saying this, right? You cannot on one hand say all ads are bad, and be an advertiser yourself without being a hypocrite. This is probably what leads to the down votes.

Re: How we fought bad ads in 2015

#105
post #89

Earlier quoted context omitted.

As someone who tangentially works in the industry, you couldn't be more wrong. Ads literally subsidize the vast majority of content you consume on the internet. More importantly, ads subsidize and promote innovation. Without ads, we wouldn't have sites like youtube, facebook, reddit or pretty much every website that doesn't rely on donations (wikipedia, etc). It's interesting just how much of a disconnect young peopl…

No no no. Your grandmother grew up with free media: radio and television have always been free and ad-supported. In fact, the first thing that likely pissed her off was getting ads on her cable channels, because the "rich" folks paid for cable, which was ad-free (except, I believe, the broadcast channel, but we didn't have it so I'm not sure). Internet advertising used to be done far less creepily. For example, you c…

Cable has never been ad-free with the exception of channels that people explicitly paid extra for like HBO.

Re: How we fought bad ads in 2015

#106

Earlier quoted context omitted.

This is not quite as straightforward, though. One advantage of our ad supported internet is that quality of access to ad-supported services varies very little with one's wealth. A teenager in Mexico (or India, or... you get the idea) with a low end smartphone, coffee shop wi-fi and no credit card gets the exact same Google, Youtube and Facebook services than a Silicon Valley VC with a Mac Book Pro and a huge bank acc…

Imagine if instead of libraries we made literature accessible to everyone by inserting ads, including "native ads" and product placements in the stories! Egads! You know what's more important than "quality of access"? Quality content and quality services. The perverse incentives of the ad-supported model results in great quantities of poor if not negative quality crap. The kind of stuff that manipulates and exploits…

We still have the free 'libraries of the internet'. Wikipedia (charity model), and state-provided news sources (like national broadcaster ABC in Aus) do exist and are fairly popular sites.

But we still need a press that's independent from the govt, and we can't expect everyone to run all websites as a charity.

Re: How we fought bad ads in 2015

#107

Earlier quoted context omitted.

> a solid pro-ad argument, but I've yet to find one. That's because there is no argument to be had. Ads subsidize the vast majority of content on the internet, full stop. Just as they did TV stations before cable. That content wasn't free, those ad companies paid for their ad spots, which paid for those television shows. The same is true for the internet, without ads, the internet would look very, very different. Wit…

> It's a butterfly effect on a massive scale - you remove ads from the equation, the majority of what we know as the internet goes with it because they're directly responsible for the bulk of the innovation. And I say, bring it on. Majority of the Internet is crap. It'll be better to see it go. Most content that's actually valuable is treated either as a loss leader or simply cost to be covered from external sources.…

If you think the majority of the internet is crap, then don't use it.

I think Gizmodo is crap, so I don't read it. But Gizmodo's existence doesn't bother me.

Re: How we fought bad ads in 2015

#108
What they still don't do, as far as I can tell, is make it possible to report malware type ads.

On a clean system I was watching stuff on youtube and got some random malware ad being served up (not a video pre-roll ad, one of the banners that shows up in the video area). It was the typical "Drivers are out of date" type bullshit.

I spent about 20 minutes trying to report that it was malicious,but couldn't find out how to do it. Clicking on the "Ad by Google" link just took me to a random Adsense marketing type page.

Re: How we fought bad ads in 2015

#110
post #48

I wish there was a way I could opt out of all alcohol and gambling ads. Especially when I'm watching Youtube videos with my child. And this article doesn't mention malgorithms. I do a bit of stuff around suicide prevention, and it's surprising how often rope sellers turn up after a search for [suicide rope], which feels suboptimal.

http://www.marketingmagazine.co.uk/article/1335134/youtube-k...
Post reply on HN