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Four Years of Success and Failure on the App Store

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Re: Four Years of Success and Failure on the App Store

#11
post #7

Did your apps have viral, organic growth or was it mostly from your own marketing efforts?

I'd say organic mostly. I read stories of people making the most money they ever made on launch day, and almost none after, but I've only had that experience once, with Debt Snowball. And it still has made more over time than it did at the launch.

Re: Four Years of Success and Failure on the App Store

#12
post #10

"The decline soon after? That’s the Chomp search update followed by iOS 6 and the card app store layout. So sad." Man, I do find that quite sad... the app store still has some major issues with regards to discoverability. It's funny because you'd think as the app store became more and more saturated, that they'd create more ways to deal with that, but many of the changes have actually made it worse lol :/

There is a lot of hate for the app store by developers, and i've dished out some of it, but frankly with over a million apps it's not an easy problem to solve.

I actually think the store is in a pretty decent state right now overall. You can't possibly make everything very visible. It's a pretty good deal to be on the shelves, now you just have to work harder on your own promotion.

Re: Four Years of Success and Failure on the App Store

#13
post #7

Did your apps have viral, organic growth or was it mostly from your own marketing efforts?

I'd say organic mostly. I read stories of people making the most money they ever made on launch day, and almost none after, but I've only had that experience once, with Debt Snowball. And it still has made more over time than it did at the launch.

Interesting. How soon could you tell an app was going to take off and have a lot of organic growth? Would you give up on an app if it didn't have enough growth soon enough? Also how much was based on having the right search keywords? Sorry if this is too many questions :).

Re: Four Years of Success and Failure on the App Store

#14
post #10

"The decline soon after? That’s the Chomp search update followed by iOS 6 and the card app store layout. So sad." Man, I do find that quite sad... the app store still has some major issues with regards to discoverability. It's funny because you'd think as the app store became more and more saturated, that they'd create more ways to deal with that, but many of the changes have actually made it worse lol :/

There is a lot of hate for the app store by developers, and i've dished out some of it, but frankly with over a million apps it's not an easy problem to solve. I actually think the store is in a pretty decent state right now overall. You can't possibly make everything very visible. It's a pretty good deal to be on the shelves, now you just have to work harder on your own promotion.

> There is a lot of hate for the app store by developers, and i've dished out some of it, but frankly with over a million apps it's not an easy problem to solve.

Sure it is. Stop trying to funnel the entire marketplace through a single vendor-controlled retailer.

Re: Four Years of Success and Failure on the App Store

#15

Earlier quoted context omitted.

I'd say organic mostly. I read stories of people making the most money they ever made on launch day, and almost none after, but I've only had that experience once, with Debt Snowball. And it still has made more over time than it did at the launch.

Interesting. How soon could you tell an app was going to take off and have a lot of organic growth? Would you give up on an app if it didn't have enough growth soon enough? Also how much was based on having the right search keywords? Sorry if this is too many questions :).

Usually pretty soon, but it definitely varied over time per app. I never gave up too quickly, probably not quickly enough in some cases (I did an Apple watch update last month for an app that hasn't made more than $10 a month in the last 2 years.)

Re: Four Years of Success and Failure on the App Store

#16
post #10

"The decline soon after? That’s the Chomp search update followed by iOS 6 and the card app store layout. So sad." Man, I do find that quite sad... the app store still has some major issues with regards to discoverability. It's funny because you'd think as the app store became more and more saturated, that they'd create more ways to deal with that, but many of the changes have actually made it worse lol :/

Users buy Apple phones (++aapl_profit), they browse or search the app store, they find something, and they spend a few more bucks on an app (++aapl_profit). Users remain blissfully unaware of the full situation or lost potential. No major user complaints and we can only speculate about lost potential Apple profits.

Sadly, I think Apple serves most users best by simply ensuring the "top" choices during an app store browse or search are good enough that users don't ever have to search deeper and really feel the pain of the App Store situation. And the top choices are often quite good.

My conclusion is Apple just doesn't feel enough pain to solve the discoverability problem that hurts developers (especially new developers).

Re: Four Years of Success and Failure on the App Store

#17
There is alot of similarity between this story, making iOS apps and making AdSense websites 7-8 years ago. One could slap a website together in a week, and one would see the revenue slowly but surely coming in and going up. The strategy of "making a website every week", and the total will make up for it worked too, for a while. Nowadays, every niche is crowded, and often more professionalised with several persons working on it, Google taking drastic measures to penalise spam-techniques... and the 1-week effort websites (even if you have good, quality content -- but it's just little) will get you nowhere anymore. It is almost, exactly the same story.

Re: Four Years of Success and Failure on the App Store

#19
post #10

"The decline soon after? That’s the Chomp search update followed by iOS 6 and the card app store layout. So sad." Man, I do find that quite sad... the app store still has some major issues with regards to discoverability. It's funny because you'd think as the app store became more and more saturated, that they'd create more ways to deal with that, but many of the changes have actually made it worse lol :/

Users buy Apple phones (++aapl_profit), they browse or search the app store, they find something , and they spend a few more bucks on an app (++aapl_profit). Users remain blissfully unaware of the full situation or lost potential. No major user complaints and we can only speculate about lost potential Apple profits. Sadly, I think Apple serves most users best by simply ensuring the "top" choices during an app store b…

Oh sure, and as long as devs aren't leaving (they aren't) apple is likely not doing anything "wrong".

They have unashamedly said their order of doing things is

1. Good for apple

2. Good for users

3. Good for devs (distant third too)

They have been nice lately though. I'm really excited about the App Store analytics and all that entails. It's really nice that they've finally added that for us.

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