Four Years of Success and Failure on the App Store
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Re: Four Years of Success and Failure on the App Store
#2OP here, feel free to ask any questions you might have.
Re: Four Years of Success and Failure on the App Store
#3OP here, feel free to ask any questions you might have.
Very interesting, and a bit similar to my entrepreneurial journey with websites.
Making a single very successful website is quite a challenge, as I found out.
What will be your main strategies making your apps successful? Pure product focus? PR? Other forms of marketing?
Re: Four Years of Success and Failure on the App Store
#4OP here, feel free to ask any questions you might have.
What type of marketing did you do (if any) for your apps? I've found building is a lot easier than getting the word out and attracting users.
Re: Four Years of Success and Failure on the App Store
#5* do you work alone?
* what metrics did you look at earlier and will look at going forward to justify starting to build a new app?
Re: Four Years of Success and Failure on the App Store
#6* do you work alone? * what metrics did you look at earlier and will look at going forward to justify starting to build a new app?
I have a partner that does my graphic design, part time. I'm the only person working full time.
Re: Four Years of Success and Failure on the App Store
#7Did your apps have viral, organic growth or was it mostly from your own marketing efforts?
Re: Four Years of Success and Failure on the App Store
#8OP here, feel free to ask any questions you might have.
Very interesting, and a bit similar to my entrepreneurial journey with websites. Making a single very successful website is quite a challenge, as I found out. What will be your main strategies making your apps successful? Pure product focus? PR? Other forms of marketing?
It'll definitely be a combination of product and pr. I've done lots of things over the years with varying levels of success, but so far my success has been mostly through product and App Store Optimization.
The new App Store Analytics Apple just released will be a big help though. I have a lot of new ideas that I'll write about once I've given them a try.
Re: Four Years of Success and Failure on the App Store
#9OP here, feel free to ask any questions you might have.
What type of marketing did you do (if any) for your apps? I've found building is a lot easier than getting the word out and attracting users.
As noted in the other comment, I've tried a lot of different things with varying levels of success, but for the most part working on the product and App Store Optimization have been the biggest things.
I do have a lot of new ideas that I'll be trying over the coming months though. It's a different strategy putting more focus into a bigger app than one off sort of things. Many of them didn't get any outside promotion other than maybe a tweet here or there. 4 years ago the App Store was a much different beast. It really was build it and they will come. As the market matures though, you have to change with it.
Re: Four Years of Success and Failure on the App Store
#10"The decline soon after? That’s the Chomp search update followed by iOS 6 and the card app store layout. So sad."
Man, I do find that quite sad... the app store still has some major issues with regards to discoverability. It's funny because you'd think as the app store became more and more saturated, that they'd create more ways to deal with that, but many of the changes have actually made it worse lol :/